As a handyman, you know that a well-executed marketing strategy is critical to growing your business. But what kind of marketing should you focus on and what marketing collateral should you use?
Running a handyman business is difficult. There’s a constant ebb and flow of customers, meaning that you need to be proactive about marketing your business if you want to ensure a steady stream of leads. Using printed collateral is one of the best ways you can market your business and reach a wider audience. Here are our top recommendations.
Craft stunning flyers
Printed flyers are one of the most cost-effective ways to market your business. They are easy and quick to produce, and you can distribute them in a variety of ways. You can leave them in local businesses, hand them out on the street, or even put them in people’s mailboxes.
Just make sure that your flyer is eye-catching and includes all the information potential customers need to know, like your contact details, services offered, and pricing. If you’re looking for some inspiration, check out small business flyer templates on PosterMyWall to get started.
Create eye-catching posters
You might be wondering what’s the difference between flyers and posters. Simply put, posters are larger than flyers and are meant to be displayed in high-traffic areas, like bus stops or on the side of buildings. Posters are an excellent way to generate awareness for your business and attract attention from potential customers.
Like flyers, posters are an excellent way to reach a large number of people with your marketing message. But where flyers are designed to be concise and easy to read, posters give you the opportunity to be creative and really capture people’s attention. Use handyman flyer templates on PosterMyWall to craft stunning posters and flyers.
Design beautiful brochures or catalogs
Brochures are another great way to market your handyman business. They can be used to promote specific services, highlight customer testimonials, or showcase your work.
Brochures are a great way to show off your work and give potential customers a taste of what you can do. Make sure your brochure is designed professionally and includes all the information potential customers need to know.
For example, if you’re a furniture shop, you should have an entire catalog of the products you have available. Make sure to include pricing, dimensions, materials, and any other relevant information.
Business cards help grow your professional network
If you don’t have business cards for your sales personnel already, it’s time to make some. Business cards are an essential part of any marketing strategy, and they’re especially important for handymen.
Business cards are essential to network and promote your business. They’re easy to carry around with you, so you can hand them out whenever you meet someone new. Include all your contact details, plus a brief description of your services. You can even include a photo of yourself or your team to help potential customers remember you.
Just make sure that your business cards are designed professionally and printed on high-quality cards.
Gifts for your clients
Another great way to market your business is by giving gifts to your clients. This could be anything from a mug that has your company’s name on it, your company calendar, or a wall clock. These small gifts will serve as gestures of goodwill and will help keep your business on top of their minds.
If you want to take your gift basket to the next level, you could send out a basket of goodies to your clients during the holiday season. This could include things like chocolates, festive cookies, or even a bottle of wine. Whatever you choose, make sure it’s something that your clients will appreciate and use.
A final piece of advice
The efficacy of your marketing highly depends on what kind of print collateral you use. Unfortunately, there’s no universal answer for every handyman business because every business has a different target audience and brand identity. So, it’s a must to ensure that your print materials are aligned with your overarching brand identity.
Lastly, always test your print materials before you commit to a large print run. This will allow you to make sure that your materials are high quality and that they’re effective in promoting your business.
