Email marketing has been a standard component of most marketing efforts for quite some time. With over 4 billion users worldwide, it’s no surprise that email advertising to clients and leads is a popular option among marketers.
It might be tough to stand out in a sea of inboxes these days. We’ve put up this essay to demonstrate how the incorporation of video into your next email campaign can improve open rates.
What are open rates?
The overall campaign’s open rates are calculated by dividing the total number of individuals who opened an email by the total number of emails sent throughout the campaign. This means that bounces and non-deliveries are not factored into the calculation.
So what counts as an open email?
It’s widely accepted that an open rate indicates how many people read an email, but the reality is a little more complex. Email Service Providers (ESPs) need to be able to determine whether or not someone opened an email. Hubspot, for example, adds a single pixel into its email newsletter layouts and monitors when that pixel becomes active.
It might be more difficult to determine whether the email recipient has opened an email if their settings prevent pictures from automatically loading.
We can be confident that a recipient has genuinely opened an email when images and other material are loaded. So, how do we ensure this happens, and why should we use video in our email marketing efforts?
What’s the benefit of video in my email campaigns?
Use video in subject title to increase open rates
Using a CTA like “watch this video” in your email header, you’re providing a clear and engaging order to the reader. It’s more enjoyable to watch videos that are brief, easy to understand, and to the point.
The subject line of your email should contain a short video to entice recipients that want to see the material to view it. This is a very successful approach to improve open rates.
Video always boosts SEO
Google bots love video content over all other types of material, and they will boost your landing page and related links higher up the search engine results pages (SERPs). Make sure your video material is viewable to everyone by including audio descriptions, subtitles, and alternate text.
Videos are more likely to get shared on social media
Although uploading a video to your email marketing campaign is not the only way to do so, it may be one of the most effective.
It’s true that video may appear to be a greater upfront expenditure than static creative assets, but it has a higher ROI owing to increased engagement rates. Using your video across all of your email marketing, sponsored social media, website, and social media will allow you to reach a larger audience. People enjoy uploading online video material as well.
Where do I start with making a video for my email marketing campaign?
Your video should be brief, interesting, and effective. Make sure the beginning or end of the clip has a call to action (CTA). The optimum length will vary depending on the goal of your film. If you’re looking for referrals, keep videos under two minutes long.
Videos shorter than 30 seconds are more effective at entertaining and converting a viewer.
Still Alive and Kicking?
It does not have to be time-consuming or difficult to produce an online video for your email marketing campaign. We enjoy using animation and motion graphics to create interesting content.
It’s simpler to gather video from a person than it is to construct animated videos, although both may be more difficult. A location, film crew, camera equipment, director and actors are all required for live filming.
We can create an effective and memorable piece of content that may be expanded to fit the rest of your campaign in our studio at Tricks Studio. To learn more, contact us.
