Malaysia has a total population of 3.9 cores. The country has a thriving economy where businesses can grow and thrive. Additionally, stats show that over 77% of the country’s population are active internet users. Integrating your website with appropriate affiliate programs can raise the conversion rates of your business.
However, there are several marketing-based points you need to consider to choose an affiliate program Malaysia. Several top-rated businesses have their base in the country. You may go through reviews and ratings of different programs before finalizing one. You may also check out the programs that your competitors use to see which programs are most popular.
What are Affiliate Programs?
Affiliate programs or associate programs are marketing programs that allow you to earn revenues from links on your website. You may sign-up for affiliate programs that are relevant to your business. Your affiliate may pay you if a website visitor clicks on the link.
Pay-per-click models are the most common types of affiliate programs. Pay-per-sale programs work differently. In this model, the business owner gets paid only if the customer buys the affiliate’s product through the link on your website.
The most significant benefit of choosing an affiliate program is that you don’t have to advertise your product. Your affiliates will do it for you. Since affiliates are paid per click or per sale, you do not sustain any losses even if no customers click on the affiliate links.
Choosing Affiliate Programs in Malaysia
Malaysia’s economy has a GDP growth rate of 4.7%. Therefore, choosing the right marketing strategies will help you capitalise on the economic opportunities available in the country. There are several marketing-related points you may consider before choosing an affiliate program in Malaysia.
Relevance to Your Business and Target Audience
The wrong affiliate links can bring down your SERP rankings and impact your online visibility adversely. Therefore it’s critical to find affiliate programs that are relevant to your business. In addition, your target audience should be able to relate to the advertisements and find them engaging.
For instance, if you run a fashion website, you may choose affiliate links from brands selling clothes, shoes, and other accessories. However, the same links would look very out of place on an insurance or financial advisory website.
The Commission Rate
While there is no risk involved in choosing an affiliate program, you will want to make sure you are not associated with spurious websites. If customers do not find a website to their liking, they are less likely to even click on affiliate links, let alone buy those products.
One way to attract top affiliates is to offer high commission rates. However, it’s also vital to consider the popularity and reputation of the affiliate.
Terms and Conditions Put Forward by the Affiliate
The terms and conditions offered by the affiliate should be favorable for your business. You may try negotiating with the affiliate if any term or condition needs modification. The affiliate should also be approachable. It’s also vital to watch out for traffic leaks and other similar issues.
There are several benefits you may generate from choosing the right affiliate program. You may compare the benefits and terms offered by different affiliates. You may also work with expert marketing agencies that will help you connect with reputed affiliates.