According to research, 89% of Google users browse only the first page of search results. If your site is not found on Google’s first search results page, the likelihood that a potential customer will find the products or services your business offers will decrease significantly.
It is why Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important to get people to your website. SEO focuses on organic methods to bring traffic to your site, whereas SEM includes paid traffic.
Both paid and unpaid sources of traffic is equally important for your site to rank on SERPs. Also, shopping behavior has changed dramatically over the last 20 years, and people want information about your product before contacting you and searching for that information on Google. So, hiring a reputed search engine marketing consultant for enhancing your brand awareness becomes more crucial.
Branding Vs. Optimization
Marketers tend to think in minimal, exclusive categories and design their advertising and SEO activities separately. As a result, there is a misalignment between a company’s SEO and marketing strategies, contributing to demotivating effects. You can increase brand reach and boost brand reputation by using branding and SEO to drive organic traffic from search engines.
Get Started With Link Building
The method of building links between your website and other websites is defined as link building. Search engines depend on these links to crawl the web and individual sites on your website. It meets the criteria set by Google, and the search engine will reward you by promoting your content higher in the search results.
Brand Focussed Content
One of the most effective ways to promote your business or brand is content marketing. When SEO and branding are combined in great content, you get many conversions and engaging power. To do this, the focus must be on the content itself. There’s a two-pronged technique to creating great content: meet the audience’s need for new insights while still keeping search engine crawlers delighted.
If you stick to good SEO practices, the brand will only grow stronger. Create a blog section on your website to impart your knowledge on industry-specific topics and current news. For creating the right type of content that appeals to your targeted audience, you may take the help of an expert search engine marketing consultant with a proven track record.
Brand Image Promotion
Controlling the brand image is the final boss in the battle of brand recognition. You can see a significant boost in sales if you can consistently create a strong brand picture. But how can SEO assist you in gaining greater influence on your brand’s perception?
Optimize the material with the keywords you want to be identified with the most. When the keyword strategy and brand strategy are in sync, you can use SEO to influence brand perception.
As long as you want your pages to appear on Google’s first search page, it would help if you also thought about search engine optimization when designing your layout. Here are a few ideas to support layout design:
- The highest quality pages show the main content to the user without “scrolling.”
- The pages must be easy to understand and easy to use
- The site should be easy to navigate to other content pages
You don’t just want people to remember your logo as a brand. Instead, you need them to explore and engage with you as well. To be found, you must appear relevant to search engines, and communicating in your audience’s dialect can help them connect. SEO can be extremely helpful in both of these. However, to implement the right SEO techniques in the right way, one needs experience and expertise. So, you should delegate this task to a search engine marketing consultant.