If you believe a user visiting your page is enough for them to make a purchase is enough, then you are living in a fool’s paradise. There is no way you can get a customer to hit that “add to cart” button by just giving away wordy content in the form of a plain old blog. You need something stronger than this. I am pointing towards a compelling product description written in an accurate manner to wow the audience quickly as it crosses their eye. But let’s pause for a moment and wonder what the essential ingredients are that go into crafting a killer product description.
Apart from curating an influencing product description, did you know uploading them on one renowned retailer website works well too in maximizing sales? Amazon is one of the biggest website retail websites which has gotten its members to spend $1.4K each year on an average. Writing product descriptions for this website has proven to land you heaps of sales. Unfortunately, there are many digital marketers out there that fail to craft compelling product descriptions. This happens mainly due to a lack of awareness and incapability of coping up with the changing trends. Many marketers also fail to give heed to it, which is extremely disappointing. What they don’t realize is that it has the power to make or break a sale.
But if you know what a great influence it can have on your marketing plans, then you must read this blog thoroughly, as it enlists all necessary guidelines which will help you craft a killer amazon description.
Explore your Audience
How can you write something for someone if you don’t know who they are exactly? It’s almost as content writing services a letter to someone and not putting in the right address. Get to know the people you are crafting the product description for. Try to get inside their heads, examine their behavior, and try to connect with them on a personal level. Consider the following trends:
- Demographic trends: Income, occupations, age, gender, lifestyle, etc.
- Customer Reviews: Needs, desires, preferences, and wants.
- Customer Experiences: how do people utilize the products?
A product description would be a hit if it incorporates all relevant keywords that your audience use to conduct research. If you struggle with figuring out what keywords to use, then there are numerous keywords online available that can help you find the perfect keyword trending, which is well fit for your product. Apart from the online tool, Amazon SEO guide also comes in handy. So, do check it out.
Write an Eye-Catching Title
The title that you put up is going to matter the most. Think about it; it’s the first that crosses the reader’s eye, isn’t it? Thus, the title you put up must not only be prominent, but it should also be meaningful from an SEO perspective especially. Through your titles, you are basically selling your product so, make sure to land a good title. A product description title normally should be of 50 characters or not more than 200 characters.
Make Use of Images
Images leave a significant impact on the minds of the consumers. There is no need to brag about a product’s features and design when there is already an attractive image uploaded with it. Familiarize yourself with some of the best photography studios if you don’t know how to snap good photos. Your goal here should be to provide such quality images that allow your customers to make a purchase decision as soon as they get a glimpse of it. Shoot the photos from different angles to get the best shots. Invest some capital in generating some appealing photos. Adding images will definitely win the hearts of your customers, and will allow them to think of your brand every time they decide to purchase something.
Benefits Over Features
Benefits will always be over features. Like I said before if you are putting up a vivid meaningful picture of your product, then there is no need to describe its features over and over again. Your audience won’t be interested in the elements, when the product description has not at all talked about benefits. At the end of the day, if the product isn’t providing solutions to your issues through its functions and is only good looking in design, then it won’t be of any good. All your sales efforts will go down the drain.
Lead with Sensory Words
Sensory words refer to the usage of exciting adjectives that can grab the user’s attention in no time. Always remember you need to paint a meaningful picture in the minds of your consumers since they can’t get hold of the product. By making use of sensory adjectives that can allow users to imagine the product easily will lead to goal attainment in no time. Give them an amazing shopping experience through the use of adjectives your way. Write words such as evocate, vivid, crisp, savory, etc. Conduct proper research on how to use these adjectives and where to use them. Add them wherever they are needed.
Writing product descriptions for Amazon will never disappoint. It’s one of the best retailer websites all over the world. The perks are never-ending; not only will it raise the bar for you to compete with your competitors but will fire up sales in no time, creating a win-win situation for both your customers and your brand.