Every brand has an identity that represents them. The logo crafts this identity. The design, colors you choose in your logo and the textual element tells a lot about your brand personality. So, before you start designing your logo, there’s a lot to put in beginning from the idea and ending to the final design.
A well-designed logo conveys your brand value, mission vision and also your experience in the industry. On the contrary, if you don’t pay attention to the logo and design it randomly, you can miss creating a lasting impression on your visitors.
Remember, the famous logo designs Apple, Nike, Facebook, Amazon, how easy are they to remember. You see it once, and you won’t forget it later. They aren’t only accessible but also deliver their brand values by applying ‘less is more’ concept.
So, when you’re about to launch your logo design, here are some tips you should apply to let your logo leave an everlasting impression.
Tip#1: Start with Research
It’s not a good practice to start your logo design with any picture you have in your mind. A great logo begins with research and alignment with your brand values. There’s no benefit of a logo that doesn’t represent your company’s vision and objectives. So, research is crucial.
Start with the image you have in your mind and sketch it on the paper. You might have more than one rough sketches, just draw it and bring your imagination to reality. Now think, are these designs representing your brand values, mission and vision?
Secondly, consider your target audience and see the logo from their perspective. Will they like it?
Keeping all these research elements in your mind will help you to craft a logo that will align to your business values. And that’s how the research will help you to reach that destination.
Tip#2: Simplicity is the Key
What kind of logos your audience can remember easily? The ones which are simple and aren’t fancied by a complicated design. All the successful brands carry a simple and straightforward logo.
A unique yet simple logo element puts forward your design to a wide range of audience. Know that a logo isn’t made up of the design but also the colors design and concept. So, you should couple all the three things in a way that simplicity isn’t lost and your audience can remember it once they see it.
If you’re creating a logo for a web development Dubai company, research some logos of the niche and see how much you can diversify with your logo design.
Tip#3: Color Variations
Before you start designing your logo, know that color evokes emotion. The green color is the symbol of health and peace, while blue depicts professionalism. Similarly, red and yellow evokes happiness.
So, instead of using too many colors in your logo, get acquainted with your brand and know the one or two colors which will best align with it. Don’t give a rainbow-touch to your logo by adding too many shades.
The choice of the colors is essential so make sure it doesn’t distort the whole image of your logo.
Tip#4: Web-Friendly Logo
When you design your logo, you aren’t creating it for yourself only but also the web users, mobile users, print designs and for the app. Think for the long-term benefits and also communicate it to your Dubai logo company if you’re hiring someone to design your logo.
A web-friendly logo is important because if your logo doesn’t fit well on the web-interface, then its purpose can be ruined. When you have designed your logo, test it across all devices to make sure it’s a well-fit on all.
Tip#5: Seek Feedback
After you have designed your logo, ask for feedback from your network and consider it to enhance your logo design.
The feedback from the unknown people on the forums will help you to make your ogo more compelling and appealing to the users.
Now, the next time you’re going to design your logo, keep the above tips in your mind so you can have a design that’s everlasting.
Other than these, what important tips do you follow to make your logo design everlasting?