Monitoring your resource’s SEO metrics is a very beneficial strategy for a better understanding of how your site is doing on the web. It can also show you which areas of your site could use some improvement.
But, let’s start with the basics. What is the metric? It is very specific, quantifiable data such as the number of clicks from organic search. In fact, organic traffic is the perfect example of this definition: it is the total amount of visits to your site from organic searches.
However, there are many more SEO metrics than just organic traffic. I will take a look at some of them and what they mean a little later in this article.
How To Track Your SEO Metrics
While there exist countless metric tracking tools, the first you’re ever going to use (or have used) will be none other than Google Analytics.
To use it you simply need to create a Google Analytics account, follow simple instructions on setting everything up for your site and in a few minutes you will have tons of different metrics that you can access.
Other than Analytics, you could use Ahrefs, Google Search Console, SEMrush or any other tool that you feel comfortable using.
Now let’s have a slightly more in-depth look at the various SEO metrics and what they mean for your site content.
Some of the Most Important SEO Metrics
I’ve mentioned organic traffic earlier in the article, so I’m not going to talk much more about it here. I will just add that organic traffic is a metric that displays your site’s content general performance. Pretty straightforward: more organic traffic = better.
This one is pretty straightforward as well. As you rank for keywords that are relevant to your business, it makes sense to keep a close eye on them.
To help you monitor your keyword rankings easier, we have an entire list of the best rank trackers that will make your life a whole lot easier.
Pro tip: with those you also have the ability to monitor your competition, which keywords they rank for, and how well they are doing. Use that information to your advantage!
CTR stands for click-through rate. This metric counts how many users have clicked on your page once seeing it in Google’s search results.
What affects this metric is your ability to grab your potential audience’s attention with clever use of title tags and meta descriptions for your piece of content.
So, if you notice that your click-through rate is low, it might be a sign that your title tags and meta descriptions could use some improvement.
Backlinks and Referring Domains
Backlinks are links that are pointing to your website/page/article from another website. The more you have, the better your content and the higher your site’s ratings will be. But there’s a catch!
You could have a hundred links pointing to your blog post from a single website and you could have a hundred websites that each point to you with links of their own. Which case would be better for your rankings? That’s right, the latter.
Also, the domain authority of the site linking to you is pretty important. Bigger sites with higher domain authorities will bring you more value than smaller ones.
Domain authority is Google’s way of displaying your site’s credibility. It is gained by building high-authority links and is a good metric to check if to see whether your link building campaign is working or not.
Ranging from 0 to 100, the higher your site’s DA, the higher it will rank in search engines. Very straightforward, but important to mention nonetheless!
So, those were a few of the most important SEO metrics and what they mean for your content and website in general. I hope my little article has cleared the questions of what are SEO metrics and how to use them to monitor your content’s success in search engines.
Thank you for your attention and good luck with your SEO campaign!