In the cosmetic industry, hair extensions packaging box has brought so many innovations. The reasons why these packages are special are their unique and distinct features that can make a business grow within some time. However, to gain their full potential, you have to know how to design them perfectly according to customer requirements. There are several printing techniques and ideas available in the market that you can utilize for their attractive design. Here are some tips that can help you to design them in a profitable way.
Keeping it simple:
People are utilizing minimal design packaging these days as a trend. You have often seen that many big brands have a minimum design packaging. It is because they want to convey their company message by utilizing low colors and without giving a bad impression on the audience.
For instance, if you have a cosmetic business and you are using cartoon characters for product package design, will it look good? No neve, because it does not define the serious nature of your business. It is why, whenever you look into designing your hair extension boxes, make it minimal.
Make it unique:
If you just copy a design template from an online packaging store, how your design can be unique? You have to think about the main colors and themes of your business. Then you have to utilize it in your product packaging; otherwise, people will know that this is not your identity.
Every customer has a need to get unique products, and if your packaging is unique, it will grab their attention. Make usage of color combinations and design patterns that are in your brand logo. In this way, your audience would know that your design really relates to your brand and is distinct.
Keep it interesting:
Details are the only thing that people will take seriously and which engages them. You can print your information on your hair extension packaging about your extensions. Customers like to have a manual guide about the product that they are purchasing. You can utilize this and print all of your details and descriptions of your product in a catchy way. However, make sure that you would not go for printing too many details. You have to create an interesting design so just skip out the boring details. You can also print your brand information as well so that customers can know about your product and your brand.
Go for long-term design:
Your product packaging will remain as a long-term identity for your brand. It is why it should be of a design that can remain for a long time. Do not just go for random colors, so that you need to change it every month. Take your time, and come up with colors and designs that can reflect the nature of your brand completely.
Many big brands utilize design from their logo to do printing on their product packaging. Your boxes should be in a way that they can give you a promotion for a long time. Utilize technologies like embossing, debossing, and foil stamping to keep your design more attractive and appealing to an audience.
Engaging for customers:
You have seen the designing of Coca Cola Company. They have given their audience customized bottles on which they have printed specific names from their customers. With this, their customers start feelings special about getting bottles with their names on them. This is one example of an engaging approach. In the market, there are several other beauty products as your rivals.
To make yourself distinctive amongst them, you have to make sure that your product boxes are enough appealing and engaging. The more you will engage with your customers; the better the chance that he will go for purchasing your product. It is why to utilize those colors that you think can have a better interactive impression on your target audience.
Go with Green:
Going green does not mean to utilize green color for your box design. It keeps the meaning behind your packaging. As different industries are utilizing toxic materials like plastic and metal, our eco-system has faced a lot of casualties. To overcome this, you have to think about solutions like cardboard packages to minimize the negative impact of non-recyclable boxes. It is why it is mandatory for you to pick up boxes that can make easily recyclable and reusable. You can use this as your design for packaging. As green colors reflect nature, so your customer would know that you are dealing with sustainable products.
Express your brand:
Design is not all about colors, layouts, and textures. You have to think about a solution in which you can utilize your packaging design to grab promotion for your brand. In this regard, all you have to do is to make usage of a printing technique like offset and digital and place your brand information on your packaging. Usually, manufacturers go to print big posters and banners. They are not what you can send your customer during delivery. What you can send is your product packaging, which is why printing information on it can define your product and brand as well.
Utilize interactive colors:
You have to utilize a design that can make your customer stop and see it thoroughly. Interactive designs can be of two types. One, you can put interactive and engaging details that grab customer attention. And the other way is to utilize design patterns to engage people in your product packaging. Both can give you effective results only if you utilize colors that can have interactive nature. For instance, picking up graceful colors like grey, black, and light pink can easily inspire your customers to go for buying your hair extensions.
With these tips and tricks, you can make your hair extensions packaging box stand out in your market from your other competitors. You can achieve all of their functionalities and benefits in your business by utilizing these tricks. Do not just rely on packages that have become an old tradition now; utilize a design that can make your identity in your market.