Who doesn’t love receiving an attractive package on their doorstep? Choose custom packaging and take your company to the next level of customer engagement.
Receiving packages at your front door is nearly a tradition by now. As the world is shifting to a new digital age, shipping boxes are stepping into the spotlight as companies are looking for new marketing tools.
According to research from the Paper and Packaging Board, over 70% of consumers report that a product’s packaging design could influence their buying decision. With less face to face interactions, custom shipping boxes are becoming the preferred method of advertising.
Keep reading this guide to learn the benefits of custom packaging and why you should design one today.
1. Custom Packaging Builds Brand Awareness
Building a brand is critical these days. Competition is ever-increasing, and consumers tend to favor larger-than-life brands, like Apple or Tesla.
There are many ways you could go about building a brand, but one sure-fire approach is through custom shipping boxes for your business. The custom box is an advertisement that is the first thing consumers see when interacting with the brand. If the first sight they see is a plain box without anything on it, then they’re going to assume the brand doesn’t put much effort into pleasing the customer.
When consumers receive a custom-designed box, they can appreciate the effort the business puts into connecting with them. As long as the custom shipping box design is comparable to that of the brand, it will go a long way for brand building.
You can do this by including the logo on the design or correlating colors to match the company. According to research, up to 90 percent of products’ judgments can be based on color alone.
2. Better Functionality
A lesser-known benefit of custom shipping boxes is it improves functionality. It’s especially true for companies that have unique or awkward shaping products. By utilizing corrugated box boards, custom shipping boxes end up being sturdier and less damage-prone than generic ones.
Improved functionality also leaves an impression with consumers as it can build trust and make the business seem more credible. A great example of this can be seen with Harry’s shaving products.
The razor blade market was all but closed to new entrants. Thanks to the marketing campaign Gillette ran for years to position itself as market leaders. Then, enter Harrys, a completely unknown brand that has managed to make a name for itself in big-box retailers like Target and Wal-Mart. You may be wondering how did Harrys manage to accomplish this?
For one, they made it a priority to speak to their consumers and focus on building their brand. They did so by taking in consumer feedback and creating a better consumer experience with custom packaging.
3. More Professional
Imagine receiving two boxes in the mail. One is a plain cardboard box. The other is a beautifully designed custom box made for you. Which one would you rather?
Most people would choose the custom one because it’s more professional and creates a sense of trust with consumers. Giving off a professional image will make the company seem more trustworthy and allow for more repeat customers. A joint study from Harvard Business School and Bain & Co shows that by slightly increasing customer retention by 5%, businesses can experience up to 95% increase in profits.
4. Differentiate From the Competition
Companies have difficulty differentiating themselves from the competition with so many cookie-cutter marketing schemes and tactics presently going on in the market. Standing out from the competition is one of the benefits of custom packaging that can make or break your business.
Receiving a product in a custom box will catch the customer’s attention, directing it towards the brand. This can be a significant advantage over your competitors. Consumers are looking for more personalized products and brands that care about them.
Recent research from ThinkwithGoogle shows a clear trend of shoppers looking for more personalized products. According to their online survey of over 2500 shoppers, over half of them are looking for additional customized content. Receiving personalized products or recommendations makes the user feel important and appreciated. The research also confirmed shoppers are willing to share personal information with companies in return for some form of value, including:
- Saving time
- Saving money
- Giving personalized recommendations
Amazon is a prime example of a company providing value to its consumers through product recommendations and basket building methods.
5. Improved Customer Experience
Companies are now racing to perfect the customer experience. The customer experience goes far beyond customer service. It incorporates your company’s perception as a whole, from your website’s design to the content and every interaction with customers.
The customer experience is what keeps customers happy and coming back to do more business with you. A customized shipping box is one way of improving your consumers’ experience when interacting with the brand. Receiving personalized packages will make the customer feel appreciated and special.
If customers are receiving generic boxes, they will feel unappreciated and like “just another customer.” It’s essential to cater to your consumer’s needs and make them feel appreciated to gain them as repeat visitors.
Improving the customer experience is becoming a top priority within companies. This comes after marketing professionals are witnessing a return on their investment. A study from SmartInsights shows how companies with a superior customer experience can generate up to 8% more earnings than the competition. Some of the most innovative and beloved brands of this generation have near-perfected the user experience, including Amazon and Netflix.
Why Your Business Needs Custom Packaging
If you’re looking to grow and expand your business, building your brand is critical for future success. Using custom packaging can contribute to brand awareness around the company while giving consumers something to look forward to each time a package gets delivered. If the custom boxes are impressive, they might even reuse them, leading to another potential customer.
For more information on growing your business and brand with custom packaging, check out the rest of our website!
