Online Marketing for Small Businesses | Why Do they Need

Most of the businesses are always aware of what type of marketing they want to invest their time in and what social media marketing skills are they looking for. Small businesses usually have a limited budget for advertising themselves and they spend it very wisely and smartly. Marketing through social media platforms is the most adaptable and cost-effective strategy anyone can ever come up with. More than 90% of marketers nowadays are using various social media platforms to approach their clients and their potential customers. 

Below we have curated a list of all the reasons why small businesses should do marketing through social media:

ALL YOUR CUSTOMERS ARE ON SOCIAL MEDIA 

Almost everyone is one social media sites and this is one of the best reasons why you should start approaching people through these platforms and expand. More than 70% of the human population has more than one social media profile and 59% of the people access social media every day and on average they check their social media 5 times a day. Connecting with your target audience through social media can be very easy and interesting because maybe right now they are checking your site and your services. You could be missing out on a lot if you are not on these platforms, missing out on all the opportunities to engage with your customers. 

MORE MESSAGES THROUGH SOCIAL MEDIA 

Social media channels offer fun and a lot of interesting activities through which people get through their time and sometimes stay in touch with other people and also stay updated about what is happening in the world. Usually, people are not aware that they can be marketed on these social media channels and that is a very important reason why they are going to pay more attention to your advertisement because it will stand out. There are reports that mention that more than 70% of the people out there are following brands on their social media platforms and keeping a track of whatever they are doing. Social media allows you to be more conversational and interactive and this’s why you can show a different side to people through this. 

PEOPLE START RECOGNISING YOUR BRAND

Once you start social media marketing there is no stopping or going back. Another advantage that social media provides you is that it helps you in increasing brand visibility and it increases brand recognition. The content you share on these social media platforms is a way through which you can present yourself to the people. Post content that adds value to your personality and makes people remember you. It can also help you in increasing leads and in bringing the traffic. 

DIFFERENT CHANNELS, DIFFERENT TRAFFIC

Another benefit of social media marketing is that it helps you in bringing diversity towards your brand and it helps in attracting different people from the different social media platforms. Different social media platforms, different audiences, all you need to do is create a detailed list of the demographic values, segregate the on the basis of their hobbies, their interests, and their age. This will help you in creating engaging content for every site and for every age group. The key to a perfect social media strategy is to figure out ion which platform do you want to invest your maximum time and how will it help you in the future. And if you can’t do this on your own, hire an online marketing company ion India

MARKETING THROUGH SOCIAL MEDIA IS COST EFFECTIVE

One of the greatest ways to market your brand in a cost-effective way is by using social media. Social media helps you saving a lot of money; it helps you in cutting marketing costs. Even if you invest an hour on a daily basis it can do wonders for you. And even if you decide to make social media marketing a part of your strategy for social media it will remain cost-effective. 

YOUR COMPETITION IS ON SOCIAL MEDIA

If you are on social media there are chances that all your competitors are there too. If you are doing something there are chances that someone else is doing it in a barely different manner for the same reason as to get the undivided attention of people. Social media helps you in showing your brand as a part of the industry that you are representing. If you are working on social media it is important that you start building a specific image about your brand. 

SET MEANINGFUL GOALS FOR MARKETING

First, you need to look at the bigger picture and you need to figure out what is it that you need from social media. If you are about to come up with a social media plan it means that you know where exactly do you want to see yourself. It means that you need to set some real-life achievable goals for yourself. To reach the bigger goal, in the end, you need to set some smaller goals that you can keep track. Your top priorities should revolve around how are going to spread more awareness about your brand, awareness that lasts long enough, how to generate more leads for your brand, how you should grow your brand’s audience, how you should create more web traffic and how you should increase the community engagement. 

Apply Up APP Review | The Best Recruitment Solution

Modern recruitment platforms are taking over traditional hiring with cutting-edge digital platforms, like LinkedIn and Apply Up. Modern platforms help recruiters find their perfect candidate without having to scroll through hundreds of resumes. It helps candidates in exploring vacancies relevant to their skills and experience, apply to relevant job vacancies, and get hired. These platforms have revolutionized recruitment and hiring by automating and digitizing the process.

Apply Up – A Modern Recruitment Platform

Apply Up is a modern-day recruitment management platform that connects employers and candidates by matching the required skillset to the skills possessed by candidates. It is an effective way for recruiters to find the right-fit without sorting resumes, shortlisting candidates, and conducting interviews. Similarly, it helps candidates in finding relevant job opportunities under one umbrella.

Reasons Why You Need Apply Up for Your Recruitment

While there are various recruitment platforms like LinkedIn, Apply Up is a game-changer in recruitment management systems. It connects employers and candidates for a perfect match. The platform has solved various recruitment challenges by offering a one-stop solution for recruiters and candidates. With its swap feature, Apply Up makes it easier and quicker for candidates to apply for jobs and recruiters to shortlist candidates.

Apply Up has emerged as one of the most popular recruitment platforms, trusted by hundreds of companies and candidates. Here is what we love about the platform!

Easy Sign-Up

Apply Up lets you sign-up with the platform easily. You can sign-up with your email address, Facebook, or LinkedIn. The simple one-step sign-up is a plus for recruiters and candidates. Long forms that have unnecessary folds are now out of fashion in the digital world.

Easy Job Posting

One of the many reasons for its popularity is its simple job posting. Apply Up allows recruiters to create job vacancies within a minute via a quick process. This feature allows recruiters to create multiple job vacancies in no time and start the recruitment process right away. Also, recruiters can set different filters, ensuring that only the most relevant candidates show up to make the process smoother.

In-App Audio and Video Interviews

Apply Up allows in-app audio and video interviews. The platform enables recruiters to choose between audio and video interviews, offering a complete recruitment management system. Not only does it save time of scheduling and conducting interviews, but it also lowers the overwhelming feeling that candidates are most likely to feel in physical interviews. It also lets recruiters and candidates have multiple interviews in a day and take recruitment decisions faster.

Profile Boost

Apply Up allows recruiters and candidates to get noticed with its Boost Profile feature. This paid feature will enable recruiters to boost their job posts and get noticed by relevant candidates faster. It helps candidates in boosting their profile, so top recruiters and reputable companies see their resumes on top. This feature is a hot-favorite for finding the perfect employer-candidate match.

Complete Recruitment Solution

Apply Up is a full-cycle recruitment solution. It helps recruiters and candidates in finding their best, all through the platform. It allows recruiters to post job vacancies, shortlist candidates, schedule interviews, conduct interviews, and extend job offers. Similarly, it enables candidates to find relevant job vacancies, apply for jobs, give interviews, and respond to job offers. Everything takes place on the platform, from screening to hiring!

Apply Up review

Top Employer List

Apply Up shows a list of top employers on the platform. The feature helps candidates find top employers without any effort. Also, employers get more visibility, escalating the recruitment processes by receiving resumes from the top talent on the platform.

Remote Hiring

Apply Up helps recruiters and candidates connect from different parts of the world. So, if candidates are traveling or looking for opportunities in another part of the world, Apply Up does the job with in-app audio and video opportunities. The platform is best for finding freelancers as well, as recruiters can look for candidates to work remotely, with formal interviewing as a pre-requisite.

Interactive User Interface

The platform has an interactive user interface for both websites and mobile app. Its simple navigation allows users to scroll through the platform and find desired information easily. It has a minimalistic design, so pages are not crowded. With a well-blended color theme and feature, Apply Up’s website and mobile app offer incredible user experience.

Get Registered with Apply Up!

Apply Up is a hot favorite recruitment platform for recruiters and candidates. It helps make the best match between employers and candidates, using an algorithm that matches skillset. With its in-app audio and video interviewing facility, Apply Up has revolutionized recruitment management. It is an intuitive platform with an excellent user interface that engages users, making the recruitment journey hassle-free!

Get registered with Apply Up and start your recruitment journey right away!

UNIQUE WAYS TO USE MUSTARD THIS WINTER

As an ingredient that first came to life in the United States of America in the 20th century and then spread all across the world, the ever-so-popular mustard has grown to become one of the most important condiments for certain food items.  Popularly used in hotdogs, burgers, and sandwiches, mustard for some reason remains confined to only a few dishes, despite having several other uses. The most common types of mustard used worldwide are Dijon mustard, yellow or American mustard, whole grain mustard, and honey mustard.

So, whether it is the Dijon mustard or the standard bright yellow mustard, all kinds of mustard have the ability to highlight many dishes.  With its spicy, pungent taste it is able to enhance food very well and is a great substitute for fattening products like mayonnaise, sugary ketchup or butter. It is known to aid in digestion and speed up the body’s metabolism.

Here are a few of the best ways to use the creamy, hot and extremely sharp flavors of mustard:

Salad Dressings

Creating a mustard vinaigrette is one of the best ways to use up the mustard lying around in your kitchen. Lettuce salads, egg or chicken salads, simple potato salads or even grain salads can get a brilliant tangy touch with some mustard

Dipping Sauce

Using mustard as a dipping sauce is one of the best ways to stop some regular meals from being monotonous and add a nice twist to them. From products as simple as pretzels, chicken, and pork to fancy nuggets or chips, using it as a dipping sauce is a great way to spice up your routine food.

Stir-frying

Mustard lying around in your kitchen can also be put to efficient use by using it to spice up your regular stir-fry. It can be a nice variant to the regular chilly or schezwan sauces that you use and can add a great flavor to dull vegetables and turn out to be a very healthy meal.

Glazing

Glazing is not specific to just Christmas or Easter. All you have to do is simply add just a little maple syrup to any mustard and you’ll have a fine mustard-brown sugar glaze. You can use it for salmon, potatoes, baked chicken wings, tenders, restaurant food supply and even for roasting vegetables.

Roasting

A tad of herby mustard being rubbed right before roasting can help create a delicious, crunchy crust for pork loin, a turkey breast or a leg of lamb. It can add a spicy flavor to your usual pork or lamb. The mustard tends to tenderize any meat, especially chicken. On one hand, it provides you heat and on the other, it tenderizes it. This gives a fine, mouth-watering result on both fronts.

Whisking Honey Mustard

Just putting together some really simple ingredients like honey, vinegar, salt and vegetable oil along with yellow or grainy mustards, will make you end up with the perfect topping for salads or romaine. It can also be used to enhance your buttery chicken fingers.

Creamy Dips

Coming two delicious ingredients like mustards and mayonnaise can give you a yummy creamy dip or even a fancy dip like creamy parmesan dips with jalapenos or other spices. These can be used with chips, artichokes or crudités.

Devilled Eggs

Putting together some mayonnaise along with paprika, salt, and some Dijon mustards can create a very tasty filling for devilled eggs that can be enjoyed as a scrumptious breakfast or meal with or without a specific occasion.

Spicing up your dull potatoes

Scalloped potatoes with a brilliant combination of cheddar cheese and onions with dollops of Dijon mustard are the perfect food for any mood. It gives you a break from your standard boiled potatoes and gives you the chance to relish some tangy goodness.

Lamb & Chicken Variations

Gamey meat requires strong flavors to be consumed with it for the best possible taste, which makes whole grain mustard the best option for it. Lamb Chops with Mustard Sauce, Roasted Tomatoes & Pearl Couscous makes for an impressive dish for a fancy dinner. Using mustard as a baking sauce takes skinless chicken thighs to the next level. It provides a very tasty variant to chicken, even eliminating the need for marination. If you wish to marinate the chicken, you can use the mustard sauce for it and then grill it over a steaming barbecue.

Fish

Commonly consumed fish like tuna and salmon can be relished with a great mustards crust.  Before searing, it can be spread onto salmon fillets and then enjoyed as a tasty dish.

Sausage Fest

The perfect solution for a lazy, ‘I don’t want to cook much’ day some ever-so tasty sausages served along with some sharp, tangy mustards can give the perfectly glazed chicken sausages.

Barbecue Sauce

Carolina Mustard Barbecue Sauce is a popular recipe widely used everywhere. It is very tasty and is often poured over grilled chicken or pork.

Mustard Pan Sauce

The brown bits at the bottom of a pan called Fond, that are leftover after you sauté chicken breasts or after you sear steaks can be used to quickly whip up a great mustard-based recipe. Instead of simply throwing away the fond, adding a splash of red or white wine to it along with a big dollop of mustard can create a very tasty sauce which is called the pan sauce. This useful recipe can accompany your chicken or meat once in a while as a kind of variant to what you usually eat.

Hence, as you can see in the ways listed above, the mustard sauce has a plethora of uses. You can buy bulk honey mustard for all your needs. There’s no reason why after the summer season of hotdogs and sandwiches and burgers, your mustard bottle needs to be cooped up into your refrigerator. Using the various tips given above, you can use mustard almost all year round, and add a fun twist to your usual food items and restaurant food supply.

Best 6 Ways to Optimize Your Blog Posts For SEO

Optimizing a blog post can be taken care of by an SEO agency or even a digital marketing agency is known to offer the Best SEO services. While a blog can be used for simply expressing your thoughts and feelings, your viewpoints and perspectives about a variety of topics, it is also used as a very effective marketing tool. 

But for a blog to achieve its complete potential, its posts should be seen by as many target audiences as possible. 

So, the posts should be optimized, keeping in mind that the best result can be obtained by showing up in the first few results pages of a search engine. A higher rank is a sign of the success of your post.

Research Is Important

For SEO, researching for the most useful keywords is very important. When you know what the consumers are looking for, you can easily include it in your post on the digital publication sites such as doe. If your posts are relevant, these are probably already a part of your post, but to ensure that you do not miss out on some of the valuable ones, research is essential. You can avail of several tools that are designed specifically for this and even lookup the competitor websites to know the keywords they are using.

List of The Best Long tail keyword Research Tool

Here are few best long-tail keywords search tools that anyone can use to search the best long tail keywords opportunities to write their effective Blog post.

  • HubSpot Content Strategy Tool
  • Answer the Public
  • SEMrush
  • KWFinder
  • Keyword Tool Dominator
  • WordTracker
  • UberSuggest
  • LongTailPro
  • SEcocpkit
  • Keywords Everywhere
  • Google Trends

What is the long-tail keyword? How is it different from short-tail keywords?

Long-tail keywords generally consist of more than 2 terms, and short-tail keywords include 1 or 2 terms usually.

Long Tail keyword Example: How to download Instagram video on iPhone 6?
Short Tail keyword Example: Buy iphone6

Make Good Use of Keywords

Make Good Use of Keywords

Once the keywords have been identified, use them in your post, but remember not to overdo it. Use them only where they add value; keyword stuffing is not welcomed by any search engine. Additionally, readers could lose interest if they are exposed to repetitive content or words. You can include them in the title, headings, introduction, conclusion and tags, and description. You can create links to your website and other relevant posts through the keywords as well.

Always make sure to use longtail keywords along with Focus keywords in a proper way. Don’t Stuff your article with keywords. Keywords Stuffing is one of the worst content optimization strategies For SERP manipulation. Create your content around your user’s search intent. Seach intent will provide you a way to write a quality article. Well written content must provide a solution to the reader’s problem.

Give the highest preference to users’ intent except for Search engine. we are writing for our users not for Bots to the ranking purposes. if we meet the standards to provide sufficient knowledge to our reader, The Search engine ( Google )will automatically rank that piece of content.

Use Images for Optimization

Use Images for Optimization - SEO optimization

Images add a lot of value to your blog post, but they aren’t essential. When you include images in your blog post, keep in mind the importance of relevance and connection with your readers.

Infographics are also very popular for presenting complicated information in a simplified manner. Avoid using random images that are beautiful by themselves but are totally unrelated to the subject. 

Also Read: The‌ ‌Best‌ ‌WordPress‌ ‌Plugins‌ ‌for‌ ‌2020‌

To optimize the images, you can use the keywords by adding them to the description as well as the file name of the same. 

Create Links to References

The blog posts can often be made authentic and reliable by adding references to posts by other authors and sharing validated information from other authoritative websites. 

Whenever you do so, do not forget to give due credit. A good way of showing gratitude is to provide a link to their post or website in your blog. In exchange, you could be lucky enough to receive a link from them. Links coming from valuable influencers and authoritative websites are very important to achieve a good rank in SERPs.

Also Read: The Importance of Link Building for SEO Strategies

Grow the Number of Subscribers

Grow the Number of Subscribers - youtube seo

When you have a certain number of subscribers, you can be assured of your post reaching a minimum number of people. 

Through them, it could reach many more. Strategic placement of CTA buttons encouraging the visitors and readers to like, share and subscribe to your blog is important. 

The readers will also be more interested in subscribing to the post if they see relevant content being posted consistently. When they subscribe, they will automatically be notified and ensure traffic to your post. 

Employ the Power of Social Media

Employ the Power of Social Media - SEO

Several social medial platforms can be used to improve your SEO rank. Whenever you have a new blog post, share the link on all your social media pages. 

This will allow it to potentially reach all your friends and followers. If they like the post, they also might share it on their respective pages. 

This snowballing effect could help you most reach more people and potentially prove rewarding for your business.

Mistakes That Must Be Avoided while doing a Blog SEO

A blog is a powerful tool and must be used carefully. You must avoid making serious errors like keyword stuffing, providing bad links or links to unrelated pages. 

The language of your posts is also important. It must address your target group in the kind of language they are comfortable with. 

If you are targeting members of the same industry as you, using technical words and terminology is acceptable. 

If you are addressing others outside this niche, you must ensure that the content is easily understood by all.

If you really want your blog to help in improving your rank on the SERPs of various search engines, follow the suggestions above and avoid any of the common errors. 

Your blog has the potential to reach a lot of readers and impact your business positively. Post regularly and sincerely for your readers. 

4 Creative Ways to Breathe New Life into Your Old Blog Posts

Let’s face it: You spend a ton of time working on your blog content, perhaps now for several years or decades. Whether you’re a long-time blogger or haven’t touched your blog in a while, you’ll know how it feels. You pour your heart and soul into each piece, upload it, get ranked by Google, and then move onto the next piece. 

Meanwhile, your older blog posts are just sitting there, hoping to be noticed by Google’s ever-changing algorithm. The truth is, poor old blog posts seem to be so easily forgotten about.

However, is this really the best way to manage content? What if there was a way to update your old blog posts, get them reranked, boost their SEO, bring in new results, and overall remain relevant for your business? I’m here to tell you there is. Multiple ways actually, and these are what we’re going to be exploring today.

1. Creating and Sharing New Images

There’s no denying that visual content is big these days, and grabbing your audience’s attention is all about having images and videos that pull people in. With this in mind, go through your old content. If you see that some images are irrelevant to your blog, then scrap them, and upload new images. 

There are various ways to gather images for your blog:

  • There are plenty of free photo websites out there, such as Pexels and Unsplash, that provide free, high-quality content you can use for any purpose.
  • If you want the best-quality photos (ones that look and feel premium), consider going with paid sites like Shutterstock to gather images.
  • You may even want to create new images, such as infographics or graphs that make your content even more interactive and, most importantly, shareable, whether that’s your readers sharing your content or you posting the visuals to your social media pages.

Research shows that using larger images in your web pages will reduce bounce rates by an average of 27%, and increase conversion rates by 36%, so it’s clearly well worth checking out this approach.

2. Focus on New Keywords

Believe it or not, Google’s algorithm is always changing, now paying more attention to the keywords that websites implement, so that they’re ranked as the search engine sees fit. Google will do the same with blogs.

This is, perhaps, the easiest, yet one of the most effective, changes you can make to your old articles and blog posts is simply going through and updating the focus keywords of each piece. When you consider how old some of your posts may be and how new technologies, such as voice searching, have surfaced and become more popular, it only makes sense you’ll update your posts to keep up with the trends.

The best way to do this is to choose which posts you’re going to update. Just keep in mind: You don’t need to update all of your post. Most of your work, in this instance, is to do some keyword research and editing to refresh the content and make it relevant to the markets and audiences you’re trying to reach.

3. Working on Your Meta Descriptions

When you’re searching for content online, the meta descriptions and tags will be one of the main reasons while you’ll rank at the top of Google (especially in the little Q&A box features they now have), and will determine whether or not your audience wants to click on your website. However, it takes some exploring through the inner working of your blog to learn about meta descriptions. But the good news is, you don’t need to be a coding wiz to configure your meta descriptions.

Now, here’s something to think about: How many of your blog posts’ meta descriptions do you think are actually counterproductive and stop people from clicking on you? Some key points to remember here are making sure you include keywords in your meta descriptions and optimize the text to fit the character limit on both desktop and mobile devices.

Ultimately, you’ll be figuring out how to make your blog more optimized for any device that your audiences are reading from. (Yes, mobile-friendliness is just as important!)

4. Update the Data

As we mentioned above, you don’t need to update all of your blog posts just for the sake of it, but rather just being selective with the content you want to refresh and choosing how you want to refresh it. For example, if you have blog posts that contain dated information, then it’s worth going through and making this data relevant again.

Let’s say, for example, you have several posts that use studies and statistics that date back to 2007. Have there been new studies, perhaps even more interesting studies that back up your claim, or in fact, prove the opposite. Keeping your blog content relevant is such an important part of becoming an authoritative website in your niche and industry. The last thing you want is to let irrelevant and or incorrect

Along the same lines, you can also add new data to make your content more appealing, more relevant, and overall enhancing the quality of the content on your website. Once the search engines have reranked your content, you may find you have a very high-performance post.

Conclusion

So, you see, old blog posts don’t have to stay “old” forever. You can actually breathe new life into them by following the 4 tips that we’ve discussed today in this article:

  • Create and share new visuals.
  • Prioritize relevant keywords to stay on top.
  • Tinker with the meta description. AND,
  • Update, update, update.

Remember: You’re maintaining an established presence online. Therefore, as you work to make your blog relevant, not only for your current readers, but also for future ones. 

So, keep these useful tips in mind, and happy blogging!

Lauren Groff is a blog writer at Essay Services and Academized. Lauren loves nothing more than helping businesses create content that resonates with their audiences and overall makes the internet a more exciting and interesting place. Also, she is a contributor at State Of Writing.

How to Properly Care For Your Dog

Welcoming a new dog into your household can be an exciting time for everyone involved. Dogs bring joy, laughter, and a presence that can really lift one’s day. As the advantages of owning a dog are endless, it’s on you to ensure your pooch lives a life of contentment. 

For first-time owners, this equates to understanding and practicing basic dog care, meeting daily requirements. Adequate exercise needs, proper nutrition, grooming, and veterinary visits are all necessary. Having said that, let’s delve deeper into what keeps your pup happy. 

Ensure a Healthy, Balanced Diet 

Like people, dogs require a healthy, nutritious diet to support their everyday activities and health. While cheap supermarket brands can save costs, compromising on quality could jeopardize your dog’s health. Cheap pet food is generally made of animal parts not edible for humans. And while dogs don’t require premium products that break the bank, skimping on food choices isn’t ideal. Opt for foods that serve high-quality ingredients, which reputable brands produce. 

Although it’s tempting to give your dog regular food from your plate, refrain from doing so. Everyday foods (especially processed) often lack essential vitamins and minerals, causing deficiencies to emerge. There’s also the risk of creating a dependency on junk food, leading to an overweight or obese pet.

If you opt for a homemade diet, consult with your veterinarian on food recommendations. For water intake, ensure freshwater is nearby for your dog to drink throughout the day.  

Establishing a Good Exercise Routine

Since dogs are energetic animals, establishing a daily exercise routine can help exert built-in energy. A walk around the neighborhood or even the block is generally sufficient. However, certain breeds are predisposed to move more. For example, sporting dogs like Retrievers and Spaniels strive on more vigorous routines than a Basset Hound. If you’re adopting a sporting dog, a couple of hours of outdoor activity should do the trick.

To ensure your dog is fit and healthy, have a wellness check-up at your local veterinarian. It’s not unusual for dogs to have pre-existing conditions unnoticed by owners, and identifying issues early could help prevent later illness. 

Many pet parents opt for a wellness insurance plan, paying a monthly premium. This plan enables reimbursement for standard services provided by vets, like vaccines, flea prevention and pet microchipping. Just make sure to find a company that delivers quality pet insurance. A vet can also make general recommendations about your dog’s diet, current exercise routine, and behavior displayed at home. 

Dog Grooming

Hygiene just isn’t the biggest concern on a dog’s mind. A dog’s natural tendency to get dirty is innate, from rolling on the mud to swimming in your local pond. According to scientists, dogs would intentionally mask their smell to help stalk their prey efficiently. 

Scientific dog theories aside, dogs clean themselves, using their tongues to remove dirt and other debris from their coats. However, pet parents still need to bathe them once every three months. Dogs who spend more time outdoors may need to be washed more frequently. 

Brushing your canine is also an integral part of general grooming. Regularly combing will remove dirt and dead skin, allowing their natural oils to spread throughout. Brushing can also identify potential fleas your dog may have. If you see black specks, it’s a good indication of flea infestation. 

Alternatively, you can visit a dog groomer and start a grooming regime. Utilizing a professional groomer’s services can save you time and energy, not to mention they’ll most likely do a better job. 

Letting Your Dog Pee Regularly Outside

Puppies remember the places you take them, generally relieving themselves in the same spot to mark their territories. After your puppy has done the deed, continue to praise them using a friendly and excited tone of voice. Dogs love to be praised, being regularly told how good they are. To help reinforce new habits, adoring them for their actions is effective. Head patting, and scratching your puppy’s ears also work.  

Can Dogs ‘Hold it In’?

Since puppies don’t have complete bladder control until they’re over six months old, they’ll need to go right away. Because of a puppy’s incapacity to hold it in, they shouldn’t be crated for long periods. Adult dogs need to urinate outside 3 to 5 times daily, waiting no longer than 6-8 hours between trips. As the saying goes, ‘When you gotta go, you gotta go!’ 

Love Your Dog

Although this seems intuitive when owning a dog, many pet owners fail to fulfill this basic need. Dogs are sociable animals, and just like people require interaction to feel normal. Building a bond is paramount to a dog’s health, as dogs can quickly feel neglected. This typically leads to boredom or bad behavioral patterns, such as excessive scratching and chewing. 

Make a daily schedule where you and your dog can bond. Rub their belly, scratch their ears and playing fetch are all great ways to build a strong friendship. 

Is it Easy Getting a Job with a PMP Certificate in 2020?

A search of PMP across search engines reveals multiple results for places offering PMP certification programs. The competitive prices from these places around the world are a visible indicator of the demand present in the career market for candidates with PMP certification.

Over the years, PMP certification has grown through the ranks to be the top identifying certificate for potential employees by employers across all industries for their upcoming and ongoing flagships and ongoing projects for their brands and companies. The trend can be picked up from the big flagship projects that were run from start to completion by professionals in project management.

A PMP certification is an attractive piece of your CV attachments and a head-turner for your resume on a project management related job interview. The PMP in the coming years is expected to grow and become a mandatory requirement for project managers seeking employment. Recent research by the Anderson Economic Group revealed that at least 1.2 million project managers would be needed to fill positions by the year 2020 with PMP certification being an obligatory requirement.  

At Project Management Training Institute (PMTI), we consider PMP certification the secret ingredient for any person with the aspiration to join project management or if they are looking to improve their qualifying credentials for future opportunities. PMP certification comes with abundant benefits not only for your project management career but also as a learning ground for new competency skills and knowledge applicable and practical in scenarios encountered during project management. In this article, we will delve into the benefits of PMP certification and its suitability in today’s dynamic job market.

Why Do Employers Prefer PMP Certified Employees?

I. PMP certification is in High Demand

PMP certification is highly demanded in the global business environment from the heavy attribution it is accorded toward brand success. This is a result of the economic worth displayed from the successful completion of projects within planned time, budget, and effective management. PMP certification is not only limited to government entities but also private firms, especially those working on government projects. IBM, for instance, is seriously considering certified project managers for the job by encouraging PMP certified project managers to submit their resumes. From the rave PMP has already created, I would start considering pursuing a certification program.

II. A PMP Certification Indicates You Speak the Common Language

Various reasons are given for failure in project planning and execution strategies. The top reasons for this failure are poor risk management, shortage of resources, inadequate planning, all of which can be attributed to problems in communication. In fact, according to a study conducted by the Project Management Institute (PMI), a third of project failures fail due to poor communication.

Project managers spend a substantial amount of their time communicating, and therefore it’s crucial to speak a common language for easy understanding. Acquiring a PMP certification is a precious addition to your capability to talk about the style of professional project managers. This enhances knowledge among team members, clients, sponsors, and fellow project managers. For instance, PMP certified project managers would have an understanding of concepts involving the Procurement Performance Review and Procurement Audit while quickly telling them apart.

III. PMP Certification Affirms your Focus and Hard work

Achieving a PMP certification is a clear indicator of your ambition to add set off or advance your career in project management. To prospective employers, this is a sign that you understand and are well equipped for the job position.

Receiving PMP certification is not a walk in the park. It requires focus and dedication to fulfill the qualifying requirements. You can begin your PMP Certification journey with gathering information about PMP certification requirements on PMTI. The exam is considered among the most challenging exams in current curricula, and this is the reason why PMP certification is held as a coveted credential, which employer would turn down a high achiever?

A PMP certification is an Indicator of competency in projects management 

Projects are dynamic, and each comes with unique challenges, and therefore there is a need to have a certain level of understanding to handle such problems. It’s vital to develop a standardized procedure that can be repeated over time to ensure projects are a success. A PMP is one such procedure, packing up all that is required to run any project competently.

What a PMP Certification Can Do For You

PMP Certification

Here is what a PMP Certification can do for you.

  1. PMP certification Improves your Salary

With a PMP certification, you are likely to earn 20% more salary as compared to non-certified counterparts. This has been reported in a recent survey by Earning Power, which indicated that PMP certified project managers earn 20% more salary compared to their non-certified peers. Further, a recent study showed that the average salary for a project manager who is PMP certified is $ 108,200, while project managers without PMP certification earn an average annual wage of $91, 000.

Project Management Institute also established that 71% of project managers reported an increase in salary over the past 12 months. PMP certified project managers are well compensated globally, with another PMI survey indicating that PMP holders in countries in the Middle East, such as the United Arab Emirates and Saudi Arabia, earn more salary.

2. PMP opens up More Career Opportunities 

 PMP certification, according to PMI Pulse, significantly advances career and offers project managers lucrative employment opportunities across diversified industries. By building on your existing project management experience, PMP certification promotes your career achievements which translate to collectively improving job prospects and knowledge of the profession.

3. Job Security

PMP certification, according to 80% of professionals, offers a sense of security against job dismissals or redundancies. This is mostly because PMP certification demonstrates the aggressiveness and adaptation required to maneuver through new heights in the profession.

4. PMP certification is Recognized Globally.

Unlike other certifications, PMP certification is recognized globally and implies competency when putting up against professionals in other countries. PMP certification indicates up to date information and the know-how in trending issues, and this rouses inside you the courage and confidence to network with project management experts and professionals recognized across the globe.

PMI contributes significantly to networking among project managers by holding regular PMI meetings where members interact, learn, and explore emerging concepts in Project management. Such meetings are essential for project managers to earn new career opportunities and establish contacts for future collaborations and peer consultation.

5. Confirms your Extensive Experience in Managing Projects  

PMP certification is, no doubt, a validation of rich experience in project management. Before sitting for the PMP examination, you are required to have achieved a particular level of competence in project supervision and successful completion of the same. Project managers with an associate’s degree are required to have at least 60 months (7, 500) hours of experience over five years. On the other hand, those with a bachelor’s degree or its equivalent are required to have 36 months (4,500 hours) of experience over a minimum of 3 years before sitting for PMP exams. PMP certification points to a great deal of experience in the project management industry.

6. Beefs up your Resume

PMP certification gives a resume a higher edge over the others; therefore, increase your margins of earning a position at your coveted firm. Applying for a job opportunity is usually a competitive affair, and consequently, it’s crucial to possess unique identifiers through various competence indicators such as PMP. This certification can be the bridge between landing a dream job and being left out altogether.

What are the steps in Getting PMP Certified?

There are specific eligibility requirements you must have achieved before taking the PMP exams. These requirements fall into two categories, as indicated below:

Category I

● Secondary degree, high school diploma, associate’s degree, or a global equivalent.

● 7,500 hours in supervising projects in various fields with at least a five-years of experience in managing projects.

● Complete 35 hours in PMP certification training from a PMI accredited PMP training institute.

Category II

● Bachelor’s degree or above.

● 4,500 hours if managing projects with at least a five-years of experience in managing projects.

● Complete 35 hours in PMP certification training from a PMI accredited PMP training institute

You are also required to provide entry of projects you’ve previously managed and classroom sessions you’ve attended as they contribute to PMI’s contact hours.

The cost of taking the PMP exams is $405 for candidates with PMI membership, while non-members are charged $555 to undertake the exams. PMI members are additionally provided with the latest version of the PMBoK guide book at no cost. On the contrary, non-members are charged $99 for the same book, which can also be acquired from various other sources such as bookstores at varied prices.

Candidates sit for the exam, which runs for four hours at different examination centers across the world. Students are advised to spend at least 35 hours to prepare for the exams. The exam is set according to the PMBoK guide book, albeit students can employ the help of other study materials to get a better grasp of the course content. Project Managers can enroll in a PMI Registered Education Provider to access the formal study course. Computer-Based Testing (CBT) format is used to deliver questions to candidates, and they can access the results right after finishing the exams. 

Conclusion

To conclude, PMP certification is a crucial requirement for both project managers as well as their prospective employers. For project managers, PMP amps up your resume giving you an edge on landing employment over other non-certified project managers.

The ideal project managers have unique qualities such as excellent communication skills, an eye for detail, precision, and judgmental skills, among others, which are natural and may not be gained through PMP certification. Nonetheless, PMP certification training is vital to enhance and amplify such skills for their objective use in projects for optimum results in execution and overall success. You can enroll in various training centers wherever you are across the country, including Atlanta, Orlando, Chicago, Dallas & San Francisco.

In essence, PMP certification lives up to all the hype it has been given. To remain competitive and relevant, employers will continue demanding PMP certification from it demonstrated worth. 

What Are VoIP And What Are the Major Benefits of VoIP?

VoIP is the term, which is used for “Voice over Internet Protocol.” In this case, some other variations are:

  • Internet Telephony
  • Cloud IP Telephony
  • IP Telephony 

These are expansive terms that depict voice calls made over the internet as opposed to utilizing the PSTN (Public Switched Telephone Network). The term alludes to the traditional set up where information is transmitted through copper wires over a circuit.

On the other hand, VoIP alludes to a system where the information is transmitted through the internet, and this includes voice, data, or video signals in network packets. Upon the arrival of information, the packets are arranged accordingly. Several standards of protocols and rules can be included in VoIP, together with proprietary ones such as Skype, and open-source ones, for example, SIP (Session Initiation Protocol).

Organizations looking for economical solutions intended for communication probably have the best alternative in the form of VoIP solutions, based on the fact that these systems are probably the best alternative in the present society that is consistently transforming. The admirably well-formed system, it appears that individuals in Tt infrastructure support specialist are offering VoIP solutions that have several solutions regarding the essential communication requirements the organizations require.

Though, it doesn’t take long to come across conflicting guidance. In most cases, people look for clarification regarding VoIP solutions. Individuals need to know whether VoIP solutions are as valuable as they state to be. Therefore, below you will find the major advantages of VoIP for businesses.

Apparently, there are numerous potential advantages to opting for VoIP solutions. Let’s dig deep to find out some of the manners in which acquiring this change can diminish cost and time obligations together with expanding productivity.

Minimal Expenses

In the case of VoIP, cost-effectiveness stands out amongst numerous other benefits that, for all intents and purposes, any business can appreciate. Traditional communication methods, you need to set up a number of telephone lines, and as a result, expenses rapidly include, particularly if your business consistently makes long-distance calls.

During procedure where data is arranged into packets and transmitted over the IP network, the issue of a single telephone line having the option to be used by just two callers is disposed of. The network of IP could be an immediate IP connection with your telephone service provider or essentially your current internet link (or a blend of both).

In the case of traditional phone lines, users are charged per minute, while in the case of VoIP, the only expenses are monthly charges from your ISP.

Portability

You can avail the utmost convenience and ease of services offered by the IT infrastructure support specialists in the case of VoIP systems throughout the world. With the help of any broadband connection, you can sign in to your VoIP phone, and you will get a dial tone. Irrespective of your location, in the event that you have access to the internet connection, you will not have any issues regarding expenses and connections. In the event that you are on the go, you can still avail the benefit of VoIP; in this case, you just need to carry your headset.

Enhanced Productivity 

Equipping workers with multi-task solutions without any disruption can result in enhancing the overall productivity of an organization. Therefore, an organization will have an option to reutilize funds spent on traditional telephone bills to other vital processes and expect to increase productivity.

By having an appropriate system, users likewise have an option to attach documents, arrange virtual meetings, and exchange data by means of video conferencing. 

Over time and advancement in the world, the voice clarity has likewise been enhanced in the case of VoIP; as a result, it turns out to be indistinguishable from traditional telephone systems. In the early stages, there were some issues, such as distorted calls, lagging transmission, and dropped calls. However, due to the revolution in the internet sector, it has made it all the more alluring to organizations and enterprises to opt VoIP.

Multi-Functional

Other than making only calls, there is likewise have an option to arrange videoconferencing by means of VoIP phone. In this manner, you have the best alternative to keep in contact with your colleagues and customers to talk about significant arrangements, issues, meetings, files, documents, plans, irrespective of the geographical location. Despite the fact you are away dealing with meetings, you, despite everything, have the ability to go to other significant meetings in the home office without agonizing over being physically present.

Beyond Just Voice Calls

Video conferencing is an extra advantage in the case of VoIP, and the procedure is likewise far less difficult. Moreover, you are equipped with the capacity to transfer files, such as video files, images, or text in the middle of your video conference or voice calls to drastically improve your capability to deal with presentations or take care of the issue, even on the go.

Fax over IP

In most cases, Fax over IP is included, and it turns out to be an added advantage when you move your communications to VoIP. Due to availing the option of Fax over IP, you can get rid of the significant expenses associated with long-distance prints, in addition to improving compatibility amongst machines and dependability of services.

Likewise, in this case, data regarding fax is transmitted by means of data packets that significantly expand proficiency. Actually, VoIP doesn’t need a fax machine to receive or send a fax.

Settling on the Correct Decision for Your Business 

It’s in every case best to have an informed, dependable advisor to help you with significant business decisions such as this one. Therefore, you can get in touch with the IT infrastructure support specialist by a little research online who can help you with picking the best alternative intended for your particular requirements and help you with systemizing any adjustments in the most productive manner conceivable. Moreover, most of the IT professionals stand by 24/7 to respond to any additional inquiries.



Food and Nutrition Guidelines for athletes to recover fast

A heavy bout of exercise, gym work, and training are usually followed by sweating, muscle cramps, muscle soreness and fatigue making the body vulnerable to adequate Nutrition Guidelines.

Nutrition Guidelines plays an important role in replenishing the lost nutrients and restoring the body’s energy reservoirs along with repairing and building muscle. Recovery with nutrition means making the right choices in terms of the kind of meal you choose along with the portion sizes of the same. 

After a heavy exercise regimen, the body is physically depleted, dehydrated and mentally exhausted. Therefore, replenishing vital nutrients, rehydrating and restoring electrolyte balance, repairing the damaged muscles becomes imperative to enable athletes to increase their training volumes and intensity.

Eating within 30 minutes of the workout, training or the sport is highly recommended and is also known as the anabolic window period. To be able to achieve this, the athlete needs to consume a good portion of proteins and comparatively fewer carbs. 

Consuming adequate amounts of proteins gives your body the amino acids it needs to repair and rebuild the new muscle tissue. Studies have shown that consuming 20-40 grams of protein seems to maximize the body’s ability to recover after exercise. 

As per the best nutritionist in Delhi, the amount of carbs required depends on the type and intensity of the workout or training. Athletes usually require more amounts of carbs as compared to bodybuilders. Furthermore, glycogen synthesis is better promoted by insulin secretion which is better stimulated when carbs and proteins are ingested at the same time. Studies have shown consuming carbs two hours after a workout may lead to as much as 50% lower rates of glycogen synthesis.

Foods for faster recovery

Pineapple: 

Pineapple contains a pigment known as bromelain which is known for its anti-inflammatory properties which help to reduce inflammation, swelling, bruising and pain that may happen while working out or training. It also contains about 22 grams of carbohydrates which can be easily metabolized by the body to give the athlete an energy boost and help replenish the glycogen stores.

Berries: 

Berries contain a potent antioxidant known as anthocyanins that help to enhance the blood flow and reduce muscle inflammation. They also contain complex carbs which will help the body replenish its glycogen stores and also repair the damage done to the muscles. 

Quinoa: 

Quinoa is packed with healthy carbs and plant-based proteins. It is also loaded with vitamins, minerals and dietary fiber serving as a complete meal packed in both major macronutrients needed for faster recovery.

Greek Yogurt:

Greek yogurt contains almost twice as much protein as regular yogurt. It may help reduce hunger, boost metabolism and build muscle. It is also an excellent source of calcium that can help improve bone health. Add fruits to your yogurt and have post-workout for a good recovery.

Sweet Potato: 

Sweet potatoes serve as a very good recovery food option with low calories and a good amount of vitamins and dietary fiber. They help to prevent muscle catabolism and replenish glycogen stores.

Oats: 

Oats are a wonderful source of complex carbohydrates, rich in iron, B vitamins, vitamin E and phytonutrients. They help to refuel and maintain muscle mass serving as a good recovery option.

Pumpkin Seeds: 

Pumpkin seeds are a good source of branched-chain amino acids and zinc which help in growth, building, and repair of the muscles. They can be added to smoothies and salads.

Raisins: 

Raisins contain a good amount of carbs along with a little number of proteins. They can be had post workout to replenish muscle glycogen immediately post-workout.

Eggs: 

Eggs are the perfect post-workout food as they are loaded with high-quality protein along with many other nutrients. They can help the body rejuvenate from within. Eggs are energy horses for kids athletes that allow them with all that they need to run around all through the day. They curb unnecessary hunger by keeping the kids full and limit unhealthy snacking. Whole eggs are considered better for their high nutritional values and quality protein contents both in the white and yolk. The amino acids in eggs are the building blocks of the body. 

Bananas: 

As during gameplay or intense exercise and perspiration causes potassium loss, to pump up the potassium intake, particularly following physical activity, it is important as to proper intake of potassium as in Bananas. They also supply valuable amounts of carbohydrates in the body, which is the top fuel source for athletes’ bodies and muscles.

Chicken: 

Chicken is one of the finest sources of protein. It can be coupled with some amount of vegetables to add vitamins, minerals, and good carbs to make it a wholesome post-workout recovery meal.

Tuna: 

Tuna is rich in protein and omega 3 fatty acids which are good fats required by the body. It helps to increase the recovery time for the body and also repair muscles as it is very important at every level of training and performance states best nutritionist in Mumbai.

 Nuts: 

Nuts are good sources of healthy fats, vitamins, minerals, fiber, and protein. They contain MUFA, omega 3 and omega 6 as healthy fats. They also contain good amounts of magnesium which is a common electrolyte to be lost in sweat and needs to be replenished to set the body’s hydration right. It is also needed to help the muscles relax. Vitamin E is another important nutrient commonly present in nuts which helps to ease muscle soreness and also acts as an antioxidant to protect the body from free radicals. Almonds, walnuts, sunflower seeds, brazil nuts are good choices.

Many kinds of supplements exist in the market to help in improving athletic strength performance, but none of these products can be as effective as the nutrients provided from whole foods. 

The above-mentioned food sources should be a part of an athlete’s recovery meal. However, careful measurement, combination, and monitoring of the same are required for the best results. Therefore, a personalized approach is needed while planning the diet and should be taken from an expert in the same. A sports nutritionist should be consulted.

Understanding GST and Term Loan Calculators: Important in Business

GST is a destination-based taxation system, levied on the consumption of goods and services. It is levied at multiple stages of production as well as distribution, placing it as a comprehensive indirect tax depending on pure value addition at every stage.

GST is calculated based on the net price of a product. The applicable tax slab for a particular product or service is determined based on certain regulations issued by the Government of India.

  • A total of Rs.412,000+ crore was collected as Goods and Services Tax during the financial year 2019-2020 (January to October.)

Although not intrinsically related, term loans play a major role in the Indian economy just as GST. These are advances provided by the government or by public or private sector financial institutions to entities, individuals or companies, based on agreements mandating a term of repayment.

For a business, GST and term loans are significant contributors and regulators of its overall operations. It is vital for business owners to plan their finances accurately by computing their tax liabilities as well as those related to their finances.

You can use a GST or term loan calculator offered for complimentary usage by numerous leading financiers and others to do the same. But before that, it is vital to have a proper idea about either for comprehensive and beneficial usage.

Understanding online tax calculators

GST is calculated by multiplying the taxable sum by the applicable tax rate. It determines the total tax liability, where one half of the applicable tax rate will be charged by the central government and the other by the respective state government (or Union Territory.)

Online GST calculators determine the tax liability by calculating the taxable income, income exempted from GST, and applicable tax slab.

  • If a taxpayer pays for a product or a service that already includes GST charges in the total cost, the tax liability will be exempted as GST excluded amount. It is calculated as – GST excluded amount = GST including amount / (1+GST rate/100).

Different GST tax slabs

The tax liability under Goods and Services Tax varies depending on the product or service on offer. It is important for everyone to understand the different tax slab before using a GST calculator for wholesalers and retailers.

GST tax bracket ranges from 0% to 28% depending on whether a particular product (or service) is considered as necessity or luxury. Luxury items usually attract a higher tax liability, whereas essential and commonly used items are taxed less.

Here is a breakdown of different tax slabs –

  1. GST of 5% is applicable to household goods, including cooking oil, spices, tea and coffee, and sweets. Lifesaving drugs and coal is also covered under this particular slab.
  2. Computers and its peripherals, processed foods, etc. are included under a tax slab of 12% under the GST regime.
  3. GST of 18% is applicable to toiletries (hair oil, toothpaste, soap, etc.), capital goods and industrial intermediaries.
  4. Any luxury item, including consumer durables, passenger and premium cars, motorcycles, cigarettes, and aerated drinks, etc. are applicable on a GST tax slab of 28%.

Note that CESS is applicable to a handful of certain types of goods, such as tobacco, chewing tobacco, etc.

The revised GST rate had a significant impact on small and medium scale businesses; by combining several indirect taxes into one umbrella, businesses have access to a transparent system that eliminates repeat taxation, variable tax slab for inter-state transportation and retailing of goods, etc.

GST calculation for reverse charge

The calculation for a reverse charge under the GST regime follows a similar formula. GST applicable for the reverse rate is also determined based on the applicable tax slab. The CGST and SGST division will be half of the taxable amount.

It is an important aspect of GST that every SME or MSME should know to ensure they fulfill their tax obligations in time.

GST’s effect on the lending industry

Financial and lending sectors were not significantly affected by the implementation of GST. The service tax levied on credits has been standardized at a flat 18%; there was no other significant change that marked the enactment of GST in the financial sector.

Prospective borrowers can easily finance their expenses without worrying about any additional cost under the new taxation system. One can use a term loan calculator to determine their financial requirement, payable interest rate, preferred loan tenor, etc. before availing a particular credit.

What is a term loan EMI calculator?

A term loan calculator is an online tool that allows borrowers to determine the total payable amount against their credit. Prospective borrowers only have to enter the loan amount, select applicable loan tenor and rate of interest, and the calculator will display the results as EMIs.

Such online calculators are ideal for comparing amongst various term loans, including unsecured credits like business loans. Customers can find the best balance between payable EMIs and the total cost of the credit to select their lender accordingly.

There are various financial institutions, including NBFCs like Bajaj Finserv, that offer such credits to eligible applicants. Moreover, this NBFC also provides pre-approved offers to existing customers, which makes the application process quick and hassle-free.

The understanding term loan and GST calculators are essential for companies across the nation, as it allows the business to comply and benefit from the updated regulation.

These online tools offer significant convenience to taxpayers, helping them determine their tax liability accurately without spending substantial time.