These days the global e-commerce industry is constantly evolving on a rapid rate. To stay competitive and relevant, the online businesses need to keep up with the latest e-Commerce trends and the ever-changing expectations of the customers. Below are mentioned the various E-commerce Trends of 2022 for accelerating the business:
Mobile Commerce
Nowadays, more and more customers are shopping for smart phones. Increasing mobile penetration is fueling this trend further. According to the report of Deloitte, by 2026 India will have 1 billion smart phone users. Smarter mobile shopping tools and apps enable customers to shop anywhere 24/7. A company without Smart phone solutions would be missing out on a huge opportunity due to the prevailing trends in smart phone buying.
Innovative Subscription Model
Subscription models have grown rapidly. Many e-commerce platforms encourage customer retention by combining subscriptions with innovative offers such as entertainment packages, rewards points and loyalty programs. The attractive plan also allows ecommerce players to plan inventory and sales in advance.
Artificial Intelligence
Artificial intelligence (AI) and machine learning enable customers to have a personalized, automated shopping experience. AI is constantly collecting data about how customers shop, when they shop, and what they’re looking for in a product or service. It’s a technology that really can’t be replicated in a store.
Growing Volume of Voice Search
Not only do more people have smart speakers, but they also rely on voice assistants to perform everyday tasks. As more homes adopt smart speakers, more consumers will use voice search to shop online, order food and organize their lives. The rise of voice search creates opportunities for keyword and content.
Online Marketplaces
If you have already robust for E-commerce app or website, one should still consider offering the products on online marketplaces. The various market places provide various products, free shipping, and returns. These online marketplaces are considered more convenient than multiple online stores.
In case the brand is new, one should sell it in the top marketplaces of that area to take the advantage of the heavy traffic. In case the brand is established these marketplaces help to sway the customers. Like one can offer discounts when purchased from the website.
Different Ways of Payment
Customers have individual needs for payment methods, but they can cancel a potential sale if they can’t pay via email the way they want on the ecommerce site. Offering multiple payment methods is a great way to increase conversion rates on mobile devices. If customers can store their payment information on your site, they can checkout even faster the next time they shop.
Focus on Sustainability
A renewed focus is on e-commerce sustainability. It is a global phenomenon that is also increasingly reflected among Indian consumers. As consumers become more environmentally aware, e-commerce companies are turning to low-carbon logistics services and using eco-friendly packaging for their products.
Personalized Experience
A personalized experience allows visitors to receive suggestion of products offers and targeted emails campaigns based on past activity.
More than 60% of consumers are more likely to become repeat customers if a company offers a personalized shopping experience. Customers expect companies to be proactive in offering products they need in near future.
In addition, product recommendations represent up to 31% of ecommerce revenue. If a company offers a good quality personalized experience, it can attract and retain the customers without any kind of additional marketing strategies.
Content Creation for Marketing
This is not a new ecommerce marketing trend; content marketing is worth your time. It is a type of marketing strategy that uses creative content such as articles, videos and social media posts to engage educate and solve problems of customer.
For an e-commerce store content can also be a long-term investment. If customers can find a solution to a problem by engaging with your content, they will spend more time on your site. In addition, the credibility of your company will also increase.
Customer Support on Priority
Customer support is and remains essential in any start-up business. Problems with products or services can deter potential buyers and it is the company’s responsibility to provide assistance.
Conversational Chat Bots
Chat bots can now communicate with users more efficiently and perform more complex tasks, such as personal assistants. Personal assistant chat bots help simplify online shoppers’ journey from acquisition to retention. For example, a chat bots can alert shoppers with promotional offers and convert them into leads. It can also answer frequently asked questions, collect user feedback, and make recommendations that encourage purchases.
Conclusion
Keeping up with the e-commerce trends doesn’t mean to copy someone else’s business strategies or implementing new ecommerce solutions without any adequate planning.
It has to keep up with the times and change customer expectations. This allows us to provide customers with a richer shopping experience and maintain a healthy business.
Author Bio- Saumya Das is a blogger by profession and currently associated with Setindiabiz.com. She has done glisten honors from a well known university in India.
Most people agree that customer satisfaction is one of the most important parts of running a business. That’s because consumers make up the customer base that buys your service or product. When customers aren’t happy, that’s going to reflect in your sales and your company’s reputation.
Improve the customer experience at your place of business by implementing a few simple strategies to boost customer well-being. These tips include communication, making customer service personal, having the right technology, building relationships, and taking actionable steps forward.
If you want to start increasing your customers’ satisfaction, check out these top 5 ways to improve customer experience.
1.Personalize Customer Service
Most customers want to feel heard. They want their concerns or issues addressed. They also don’t want to feel like a number on a computer screen instead of a human being.
When you build customized personal service into your team’s goals and allow them to take the time to focus on each customer and solve the problem, this is going to boost your customers’ experience.
Personalized customer service doesn’t always mean deviating from company policies. But it does mean showing warmth and friendliness and taking the time to listen to a customer’s situation, concern, or complaint. Personalizing customer service also means showing respect for the customer.
When you offer personalized customer service, it also means going the extra mile to explain how a process works, making sure that the customer has all the information, and giving them prompt and accurate service that results in a “Yes”.
2.Communication
A big part of improving the customer experience revolves around communication.
If your customers regularly display dissatisfaction or frustration with your products or service process, it’s time to assess how you’re communicating with your clients or consumer base.
Even if some customers are difficult to please, it’s important to communicate clearly and honestly. Customers respond better to straightforward information that’s delivered in a friendly and respectful manner.
Before you dive into talking and trying to solve a customer’s problem, practice active listening. This means listening first instead of trying to talk over the customer, getting the whole picture, and then moving forward with a solution. Work with your team to practice situations where they need to practice active listening to connect with the client and understand and resolve the issue.
3. Get the Right Technology
If your team doesn’t have the right tools to do their job or your customers can’t get what they need, this isn’t going to improve customer experience.
For example, most companies have websites with multiple payment portal options. They also are set up with fast and easy ways to communicate, such as via online chat or responsive email.
Give your customers a satisfying experience by reducing slow service due to non-existent or outdated technology. Enable your customers to make payments in multiple convenient ways such as online payments, payment plans, split payment methods, or even pay-in-four-installment plans such as AfterPay, Klarna, and PayPal.
4.Build Relationships
There’s a good reason why many customers prefer to work with the same person. That’s likely because that person has taken steps to connect with them, practiced active listening, maintained a good relationship, and achieved results.
Think of your customers as relationships that need to be developed and maintained for a rewarding mutual outcome.
5.Take Actionable Steps
One of the most important things in business is results. Satisfied customers keep coming back for more, leave better ratings, and refer your business to others.
Improving customer service means listening to customer feedback and surveys, both positive and negative. Assess what company behaviors or issues you notice crop up regularly. Then get your team on the same page and take consistent team action to improve your service and boost your customers’ experience.
In a fast-paced and ever-changing business landscape, the ability to make informed decisions quickly and effectively is crucial to success. With the advent of digital technology, businesses have access to huge amounts of data that can be analyzed to provide insights into all aspects of the business, from customer behavior to operational efficiency. This is where business analytics comes in.
The digital age has completely changed the landscape of businesses and the way they operate. To survive and thrive in this new environment, businesses need to have a data-driven approach.
What does business analytics entail?
The digital age has created a vast amount of data that businesses can use to their advantage. Business analytics enables businesses to make sense of this data and use it to improve their operations.
Business analytics is the process of collecting, analyzing and interpreting data to drive business decisions. It is the process of turning data into insights that can help businesses make better decisions and is a vital tool for businesses of all sizes in the digital age. With the help of business analytics, businesses can make better decisions about marketing, product development, operations and more.
Business analytics encompasses a wide range of activities, from data collection and warehousing to data mining, modeling and visualizations.
In the digital age, businesses need to be able to make decisions quickly and efficiently. Business analytics provides the tools and techniques to make this possible. It is an essential part of any business in the modern world and brings forth the need for businesses to have business analysts, data scientists and other related professionals to help with business analytics.
The analytics career
There are many different careers in business analytics, and each one serves a different purpose. These include statistics, business intelligence, data science, information technology and other related roles.
Statistics provides the foundations for business analytics by collecting and analyzing data. Statistics professionals are involved in all aspects of collecting data from a variety of sources as well as testing whether the collected data is representative of the larger population. Statistics professionals will then make recommendations based on these factors to help organizations make better decisions.
To get started with an analytics career, you need a strong foundation in mathematics and computer science. These are the key skills that will help you become a professional in data analytics.
How to get started
In recent years, the demand for business analytics experts has grown exponentially. Companies are collecting more data than ever before, and they need people who can help them make sense of it all. If you’re interested in a career in business analytics, an online master’s degree is a great way to get started.
An online master’s in business analytics will give you the skills you need to understand big data. You’ll learn how to use data to make better business decisions, and you’ll be prepared for a career in a variety of industries. With an online master’s degree, you can study at your own pace and get the education you need to start your dream career.
Business intelligence professionals focus on all aspects of business operations to keep organizations running efficiently and effectively. They work closely with other professionals and advanced management to make sure that companies are making the best use of all available resources to create profits.
Data science professionals are involved in several different roles in business analytics, including data analysis, modeling and visualizations. They specialize in data mining and data modeling, and will often serve as the bridge between business and IT.
What does the future hold for analytics?
The future of business analytics is very bright. With the increase of intelligent devices and machines, there has been an exponential increase in the amount of data available to businesses, which is expected to generate insights. To meet this demand, businesses will need professionals who can understand all aspects of this data quickly and effectively to help companies make informed decisions that drive organizational success.
Business analytics provides the framework for taking advantage of this large volume of data. Business analysts are needed at all levels, from large corporations to small businesses. All businesses need someone who can understand and analyze their data, no matter their size.
As business analytics continues to grow, the demand for professionals at all levels will only get stronger. Business analytics skills are needed in industries ranging from manufacturing to retail, and there is a truly endless number of possibilities as to how this field can continue to develop. The needs of businesses will always drive the development of business analytics, and there is no end in sight for the opportunities and possibilities created by business analytics.
Compelling advantages of data analytics
Business analytics has produced a wide range of benefits for companies. By understanding the data and using it to make decisions, businesses can boost their productivity and profitability. Customer satisfaction has increased dramatically since businesses began using business analytics to make informed decisions about their operations and products.
The digital world has changed the way organizations operate, and it’s only going to get more complicated as time passes. The need for businesses to understand this data will only continue to grow.
Here are several ways that data analytics benefits businesses:
1. Inform business decision making
One of the biggest benefits for businesses is the ability to make informed business decisions. Business analytics help companies understand their data and use it to make changes to their products, processes and policies. Businesses can experiment with different ideas to see if they will help improve the bottom line.
Business analytics allow companies to take advantage of the large amounts of data that they collect. By understanding this data, businesses can make more informed decisions about their products and services to keep customers happy and increase sales.
2. Streamlining business operations
It can be difficult to know how to run a business in the best possible way. Business analytics allow businesses to experiment with different processes, products and policies, which will save time in the long run. By making informed decisions early on, businesses can avoid costly mistakes and make the most of their employees and resources.
Business analytics allow companies to streamline their operations and cut down on costs. By understanding the data that is collected, businesses can make changes to improve efficiency and bring down costs for their operations.
For example, a hotel chain can use business analytics tools to identify which parts of its hotel chain are operating most efficiently. By cutting out unnecessary expenses, such as unprofitable parts of the property being on the market, the company can continue to operate while still making a profit.
Organizations can also use business analytics to streamline their operations. For example, stores use business analytics for planning staffing so that they always have enough people working in the busiest hours at the busiest times.
3. Boost customer retention
Most companies use business analytics to target specific customers and boost their loyalty. Companies that focus on understanding their data can use it to offer the products and services that will please the most customers. Businesses can figure out how to attract new customers, as well as keep them coming back for more.
Business analytics help businesses understand their customer preferences, which allows them to make changes and fix any problems.
Besides selling new products and services, businesses are learning how to keep customers satisfied with their current products. Customers need a good experience to stay loyal, so businesses are focusing on providing them with the best experience possible.
4. Mitigating risks and handling setbacks
To succeed, organizations need to be able to respond quickly to market changes. Businesses are using business analytics to predict whether a new product will be successful, as well as to make decisions about their current products. By understanding their data, businesses can figure out how they can respond quickly when their business is struggling.
Businesses use business analytics to predict customer behavior so that they can prepare for changes in the market. Without tools to help them understand their data, businesses are more likely to miss out on important trends and lose opportunities that could help make up for losses or lower profits in the future.
Business analytics allows companies to take advantage of all their data and make better decisions based on that information. Businesses can use business intelligence analysis, marketing database analysis and technology testing to run experiments on their products to get the best results. By understanding their data, businesses can gain a competitive edge over other companies by taking advantage of all these resources.
5. Cost optimization
Running a business involves a lot of expenses. If a company fails because it can’t afford to keep its doors open, it will likely affect its ability to succeed in the future. By using business analytics, companies can use data and analytics tools to determine if their expenses are keeping them from making the most profit possible.
Businesses use technology tools to understand their data better so that they can make more informed decisions about how they spend money. Instead of spending money on ads and campaigns that don’t work, companies can use these tools to understand what they should be spending their money on.
Businesses are also using business analytics to identify which parts of the company or process should be cut to save money.
6. Enhancing security
Businesses are using business analytics to collect data about fraud and data breaches. This technology helps businesses identify when their customers are at risk of identity theft or being the victim of some other kind of fraud. Businesses can use this information to keep their customer’s data safe and ensure that they are not the victims of a future breach.
Insurance companies use business analytics to predict how much risk certain clients have for certain kinds of medical conditions or illnesses, which gives them a better idea about how much to charge for different policies.
Businesses are also using their data to predict which parts of the company are more vulnerable to risks, such as fraud or a security breach. This information helps businesses take action to mitigate any future risks.
7. Financial activity monitoring
When it comes to money, being able to predict financial activity can help businesses make the most profit possible. Businesses use business analytics to monitor and identify customer spending habits and make predictions.
Businesses are making better decisions about which projects have the most potential and how much time and money each person working on them should be allocated. By understanding the probability of success for different projects, businesses can make informed decisions that will help them succeed in the future.
8. Helps with innovation
Businesses are using business analytics to identify areas where they can make creative changes. Using data from different sources, companies can turn trends of interest into usable information. Innovative products, products that customers are likely to buy or things that have the most potential to change the way people do business, are the best uses of business analytics tools and resources.
Organizations can also use business analytics to implement changes before they become necessary. By understanding the way their data is changing, businesses can make sure that they are making changes to their company and innovating new products before other companies catch up to them.
Businesses also use business analytics and technology testing for product development purposes. Companies want to find new ways to innovate to keep up with changing tastes and preferences.
Why choose data analytics as a career?
A career in big data and analytics is an exciting one, especially if you love to stay up to date on new technology. In addition to being a good way to make a living, this career can be great for your personal growth and advancement.
Businesses are using big data and analytics tools to gain competitive advantages over other companies by predicting consumer behavior and making changes to their business processes.
Here are some of the advantages of choosing a career in business analytics:
High demand for business analytics professionals. Huge corporations such as Google, Facebook and LinkedIn are always looking for talented professionals to help them run their businesses more effectively. A career in business analytics provides a lot of exciting opportunities to work with businesses and develop new ideas.
A wide range of businesses. Many different businesses are using big data and analytics tools, which means there is plenty of room for you to make use of your talent. The more companies that use these tools, the more job opportunities there are for analytics professionals.
The flexibility of locations. Even though many businesses are using data analytics, this career isn’t limited to certain areas of the country. With the internet and technology now making it possible to contact people in different parts of the world, this career isn’t limited by location. You can choose to work with any company you like and live anywhere you want.
It’s an interesting career choice. If you love the idea of working with data and helping businesses make decisions, this could be a great career choice for you. Most people find it exciting to use big data and analytics for important purposes and work with different kinds of technology every day.
Working with data is rewarding. When you help your company save time, and money and reduce risk, you feel good about yourself. If you’re looking for a career that will make you feel accomplished, this could be a great choice.
Excellent salary opportunities in the field. This career is also extremely lucrative! The more experience and education that you have, the more money you are likely to make as a business analytics professional.
Careers that fall under analytics
Business analytics is a vital part of today’s business operations. Some careers fall under the category of business analytics. You can learn about each one below:
Business analytics – This is the process of using data to make decisions about all aspects of the organization, from operations to product development.
Business intelligence – A process that involves collecting, monitoring and analyzing data in real-time to provide relevant information. It also involves advanced management tools and technologies.
Operations research – This is the process of using analytics to identify and solve problems and create models that improve business operations.
Statistical analysis – This involves using statistical methods and data analysis to improve business decision making.
Predictive analytics – A process of using historical data to predict future results and make optimal decisions. It includes advanced analytics, machine learning and artificial intelligence.
Data science – Data science is the field of study that uses science and engineering principles to develop algorithms, models and other techniques that can be used to find answers.
The skills you need to succeed in data science are:
Mathematics and statistics (statistics are used in this field)
Computing (using programming languages such as R, Python, SAS and more)
Probability
Machine learning
Natural language processing (used mainly in text mining and natural language processing)
Operating systems
Bottom line
Business analytics is a fast-growing field that uses data and technology to improve business operations and make more money for the company. With the demand for business analytics professionals on the rise, this field holds a lot of opportunities for those who are interested.
Most companies need new people with business analytics skills to make efficient use of data and technology to improve operations. This is a good career choice for someone who loves to learn new things and make money while doing it.
In the business world, constantly improving yourself and your skills is essential. Business skills can be divided into soft and hard or interpersonal and technical, depending on how you want to classify them.
Regardless, employers look for both kinds of skills in their new hires. Employers want to know that their new hires are capable, intelligent people who can perform their job well.
However, many people who don’t have business experience may not even know what kinds of skills employers look for in their employees, let alone how to improve them.
Understanding business skills
Business skills refer to the knowledge and abilities that make a person successful in the workplace. These skills are necessary for managers and employees because they affect how smoothly the company runs daily.
A leader who is skilled at listening to others has better relationships with coworkers, which makes it easier to motivate them and delegate tasks more efficiently. You can gain these skills by attending workshops or seminars or taking courses from an accredited institution.
With that in mind, you can enroll in a Suffolk MBA online course, which teaches both theory and practical skills related to management. This course will help you fast-track your competitive edge and equip you with valuable tools for career advancement.
You will develop strategic agility, improve your analytical reasoning, gain global awareness, and improve your foundation for business success upon completion.
Skills that employers look for in business
When you’re looking to land that next big job in business, you must show employers that you have specific vital skills to help you succeed.
As the field of business grows, so does the number of skilled professionals in the workforce. Because of this, your job-seeking abilities are more important than ever if you want to secure employment in your industry of choice.
Are you finding it hard to pinpoint what employers are looking for in you? If so, don’t worry as we will provide an overview of the most important skills that employers look for and ways to improve them.
Communication skills
Employers will want to see that you are good at communicating with people. Communication skills are essential, especially when you are trying to work with clients and partners.
You need to put your thoughts into words and make other people understand them, which means being able to listen and speak. Communication also involves understanding what the other person wants from you, anticipating their needs, and responding accordingly.
For instance, suppose that a customer complains about a product or service. It would be best if you did not try to solve the problem by giving them more of the same product or service without addressing their initial dissatisfaction.
Effective communication can lead to solid relationships with customers and coworkers, so making an effort with this skill can lead to career success.
You can practice communication using various methods, including assertiveness training, leadership development programs, conflict resolution seminars, and public speaking workshops.
As a leader, you must be able to motivate your team and provide encouragement when they need it. You also need to be able to teach them valuable skills they don’t already know so that they can grow with the company.
For example, if your team needs to learn how to use a new system, you’ll have to show them how before handing over the reins. In addition, leaders should always take responsibility for their mistakes and admit when they’re wrong. Doing so is honest and demonstrates self-awareness and humility, two traits that make great leaders.
Finally, as a leader, you should be skilled at giving feedback to your team members. If one employee does something well, let them know. By providing positive reinforcement regularly, you’ll encourage the behaviors you want from them in the future.
Time management
Time management is vital for every company in order to keep things running smoothly. Business owners have to be able to allocate the time and resources needed for their work.
Employers want individuals who can multitask, meet deadlines, and stay organized while working under pressure and with little supervision. Managers must also prioritize tasks and delegate responsibilities among employees without micromanaging them.
There is always a need to organize tasks and projects so that team members can complete them on time. An individual with this skill will have excellent organizational skills and be able to multitask efficiently.
They will also be great at following through on deadlines and efficiently handling interruptions. For instance, if you work in an office environment, you might need to ensure that everyone is working on their tasks while keeping track of all the different projects.
No matter what field you’re in, managing your time well will put you head and shoulders above others who lack those abilities.
Problem-solving skills
Employers want to know your problem-solving skills to gauge how you would solve an issue accurately. They want to see if you can stay calm and think logically when faced with a challenge.
This skill is vital in customer service positions where an employee needs to listen and empathize with upset customers while also thinking of a solution. You should listen to what the customer says without interrupting them or making any assumptions about what they want.
Keep in mind that employers may have different definitions of what constitutes good problem-solving skills. For some people, good problem-solving means thinking outside the box to come up with creative solutions.
Others may be looking for someone who can respond calmly and rationally in high-pressure situations. There’s no correct answer, but it is helpful to identify the solution you’re most comfortable providing before going into an interview.
Strong work ethic
A strong work ethic is one of the most important skills you can have when looking for a job. This skill will help you put your best foot forward and show dedication to the task.
The willingness to stay late or come in early shows employers that you’re willing to go above and beyond what they expect. You’ll be more likely to land an excellent job if employers know that they won’t need to cover for you or check up on your progress.
They also want to see that you understand how a business operates and can get tasks done efficiently with minimal supervision. A good work ethic also means being dependable, reliable, responsible, self-disciplined, and respectful of others.
Employers notice when you take pride in your work and deliver quality results. Showing up on time daily and getting along well with coworkers is just as crucial as completing assignments on time.
Project management skills
Project management is coordinating and overseeing projects, which can be internal or external to the company. The project manager oversees the work and is responsible for ensuring the completion of project tasks within budget, on time, and with the desired quality.
They must keep stakeholders informed of progress and manage conflict when problems arise. Project managers typically have a background in business administration, computer science, engineering or related fields.
When you possess project management skills, you know how to coordinate and oversee projects from start to finish. You will learn to communicate with your team members and clients and stay focused on what needs doing.
In addition, you will make sure that everything stays under budget, on schedule, and up to quality standards so that the project can succeed. That way, you won’t miss deadlines, overspend, or fall short of requirements.
Financial management skills
Businesses need money to operate, so managing funds is essential. This includes knowing when to spend and when not, as well as how much money is available.
Financial management skills are a must-have for any business owner. You must know how much money you have, where it’s coming from and where it’s going.
You also have to know when you should or shouldn’t be spending money or making investments. Understanding your business’s financial statements will help you stay on top as your company grows.
Knowing what these statements show will help you find out if your company needs additional financing or what may be driving down sales. Financial management skills are an absolute necessity.
It can be hard to wrap your head around all the numbers at first, but understanding them will give you a clearer picture of your company’s health.
Digital literacy
Businesses rely on data to make decisions, and employees need to be able to navigate the web and use different digital tools. To be a successful businessperson today, it’s essential to have basic computer literacy, knowledge of software, and social media savvy.
These skills allow you to find information quickly and share your insights. For example, an accountant might need to analyze a company’s financial reports online or identify new opportunities.
With digital literacy skills, you can complete tasks more efficiently and effectively, save time when researching ideas or sources, and help coworkers get answers to their questions faster.
Whether you’re managing a website or running analytics for the company, having these skills will set you apart from other candidates who don’t have them.
Tips to improve your business skills
No matter where you are in your business career, there’s always room to improve yourself and add more value to your bottom line. Luckily, there are plenty of things you can do that will help improve your business skills instantly and at no cost to you. Read on for quick tips to improve your business skills.
Research your industry
If you want to improve your business skills, it’s crucial to stay up to date with the industry. It is essential to know what you’re getting into before starting a business, and understanding what’s going on will put you at an advantage over your competition.
You’ll be able to spot trends early so that you can plan accordingly. Researching your industry also gives you knowledge about how other businesses are faring.
This allows you to take preemptive steps to avoid problems that others have experienced or are currently experiencing.
Network with other professionals
One of the best ways to improve your business skills is to network with other professionals in your field. You can do this through LinkedIn, Twitter, or by attending industry conferences.
The resources you gain from networking will help you stay up to date on what is happening in the industry and will also help you find mentors who can teach you the ropes.
Constantly strive for improvement
Striving for improvement is essential in all aspects of your life. For example, if you are an entrepreneur, you want to constantly strive to improve your business skills to stay on top of the game and outsmart your competition. That way, you can always be one step ahead of the game.
Understand marketing strategies
Marketing is an essential component of a successful business. Marketing aims to get the word out about your product or service.
A good marketing strategy will include online and offline efforts such as attending networking events, advertising on social media platforms, and producing eye-catching ads.
Learning all you can about how to market yourself, including how each platform works best for your company to improve your business skills, is essential.
Take a business skills course or class
One of the best ways to improve your business skills is by taking a course or class. Many colleges and universities offer classes for entrepreneurship, marketing and other business topics. You can find many free online courses if you don’t have time for a formal course.
Final thoughts
In today’s competitive job market, it’s crucial to have various skills to ensure that you can find work. These business skills will allow you to stand out from the competition and land the right job.
Skills such as leadership, people management and project management will provide a strong resume and a valuable skillset that many companies need.
Some people go back to school to get additional skills, while others go through on-the-job training at their companies. The most important thing is to develop skills that meet your personal needs and future goals.
An unfortunate work injury in Cedar Rapids can leave you grappling with many things at once. While you would expect to get the workers’ compensation benefits soon, that may not happen. You should understand that these benefits are paid by the insurance company and not the employer. As such, you have to be careful when dealing with the claims adjuster, and it is best to engage a Cedar Rapids workers’ comp lawyer to understand the process better. Here are some things you should NOT do after a work injury.
Evading your duty
Just as your employer is required to pay for workers’ compensation insurance, you must inform the employer of your work injury within 90 days. If you fail to do so, your claim could be in jeopardy. Check with your lawyer how you can do that by adhering to the norms.
Finding your doctor
The insurance carrier has the right to choose the medical care you get, and you are expected to comply. If you find that the location is unreasonably far or you are not happy with the doctor, you can file a Petition for Alternate Medical Care. However, you should not skip seeing the doctor assigned by the insurance company.
Posting on your social media
Your work injury is not something to be discussed on social media. The insurance company will do all that it takes to deny or delay your claim, and therefore, anything that you do can go against you. It may seem small, but do not post anything related to the injury or your condition on your social handles.
Not following medical directions
After the initial review, your doctor will share notes and recommendations that you are expected to follow. If you don’t follow the medical directions or do something that you have been advised again, you may end up in a soup with your claim.
Not keeping an accident file
You are expected to keep an accident file, even if your lawyer has all the details. From your medical bills and treatment expenses to the work notes shared by the doctor and other losses that you have endured, you need to have complete records. Your lawyer may want to get some details later, and it is best to be prepared.
Final word
Check online to find a reliable and known workers’ compensation lawyer for your claim, and for most cases, there is no upfront fee.
There’s no getting around the fact that engineering is an expansive field. So, it is not unusual for someone to wonder where they would end up after earning a degree in engineering management.
Before we delve in-depth into the possible career paths of an engineering management graduate, let’s first define what a master’s degree in such a field is about.
In the simplest terms, a master’s degree in Engineering Management will teach you engineering and leadership skills. A Master’s degree in Engineering Management will help you prepare for managerial roles in engineering and related industries such as construction and architecture.
Many motivated professionals that pursue an engineering management degree have already gained considerable work experience as engineers. However, there are some students who will take this degree program to build on the knowledge from their bachelor’s degree.
Regardless, doing so allows students to narrow their focus areas while expanding their management and leadership opportunities in the job market Unlike other engineering fields, engineering management empowers students to establish industrial engineering skills and implement this expertise within a management context.
So, engineering management graduates are not just creators. They are also leaders, business experts and strategists in their respective job sectors. Speaking of job sectors, individuals with a strong background and a master’s degree in Engineering Management can work in various fields.
These include technical consulting, manufacturing management, logistics and chemical process consulting to name a few. Other than that, here are some career choices you may want to consider with your master’s degree in Engineering Management:
Career Choices After Engineering Management Degree
1. Project Engineers
Project engineers manage and lead teams for the duration of a particular project. A skilled project engineer needs to understand engineering principles related to a project’s design and functionality.
They also need to have the ability to lead unified teams effectively in addition to their Master’s degree in Engineering Management. It is, however, worth noting that the duties of a project engineer will vary depending on the field he or she is working on. For example, if you are a project engineer working in electrical engineering, your job will most likely involve optimizing electric vehicle speeds.
This is exactly the opposite for project engineers in civil engineering, who will most likely focus their attention on managing the development of a new bridge. Either way, working as a project engineer can be financially rewarding. According to Salary.com, US project engineers can earn up to around $88,000 annually depending on experience and qualifications.
2. Construction Manager
A construction manager career is also on the horizon for a Master’s graduate in Engineering Management. Usually, construction managers handle all the aspects related to the construction of a building. They will supervise and manage communications between engineers, building code managers, architects, construction crews and other professionals that help construct buildings.
A construction manager also designs and executes innovative solutions and faster processes that can resolve worksite obstacles and speed up processes. Their duties will also include ensuring that the project will adhere to government regulations. A construction manager will also create and revise comprehensive budget plans and interpret technical documents for other involved professionals.
3. Engineering Operations Manager
Engineering operations managers handle mechanical or electrical maintenance activities while supervising operations in the workhouse. An engineering operation manager will work with and supervise contractors and engineers in carrying out projects and daily activities.
They will also be in charge of building innovative project ideas, budgeting for projects and training their engineering teams. Depending on the company, duties may also include supervising work progress to ensure that teams meet deadlines and activities are carried out according to safety rules.
The role of an architectural project manager is to manage the building and design of an architectural project. They will serve as a liaison between the construction workers and the architect or firm.
They will also be responsible for tracking all phases of the building process and consulting with the site project manager, the architect and other professionals about the progress of the project.
Other duties may also include maintaining project files such as material samples, drawings and correspondence.
5. Applications Engineer
Applications engineers are responsible for designing and improving software tools. They conduct required assessments with clients to understand unique project goals and ensure successful implementation. Most applications engineers are employed by application development firms with numerous clients from several industries
The duties of an applications engineer also involve providing technical support, hardware upgrades and making sales recommendations. With a Master’s degree in Engineering Management, applications engineers will be armed with the right skills for upselling and logging all technical requirements needed to reach peak system performance.
Is engineering management a rewarding career option?
Becoming an engineer is a long and demanding journey. So, it’s not common for someone to ask whether a career in engineering management is worth all the stress.
The reality is you are the only one that can answer that. Challenges are always a fact of life, and an engineering management degree is ripe with them. Engineering is one of the most innovative industries that future-focused professionals join in the hopes of solving real-world issues.
As an engineer, you will be responsible for deciding and executing technical objectives for your organization’s projects. That sounds challenging. Right? If you need some encouragement, here’s why
Engineering Management a Rewarding Career:
1. Creates More Career Opportunities
As you may have read above, the options for a master’s graduate in Engineering Management are endless.
From engineering sales and marketing and project management to senior management across many different types of organizations and industries, a degree in engineering management opens an entire range of opportunities.
This can be an excellent benefit considering the sudden market shifts in today’s job marketplace where people are getting laid off left and right due to budget constraints.
When you generate more opportunities, you can feel more secure in your position in the future job market.
2. Helps You Become a Leader
Engineering projects are usually complex even when they are on a modest scale. Many technical specialties and disciplines are needed to achieve the desired results and ensure a satisfactory level of reliability.
To bring these unique perspectives together and keep them aligned with organizational goals, engineering projects need someone to offer leadership. That’s where someone with a Master’s degree in Engineering Management can come in.
Engineering management programs strengthen leadership skills by enhancing your ability to mobilize people, finances and technology. This way, you can evaluate, innovate and stand out in the engineering industry.
In doing so, you can identify the right style of leadership that needs to be implemented on a specific engineering project to ensure success.
When you graduate from a master’s program, you will gain deep discipline knowledge that makes it easier to follow a step-by-step procedure in any sort of design scenario.
As an engineering leader, you can spearhead the impact in engineering trends and influence future engineering jobs through hiring, training and recruiting strategies.
3. Can Help You Feel like You’re Making a Difference
Feeling alive at work is something that every employee wants regardless of their profession.
When you are working for the greater good, you are more likely to be motivated, optimistic and make educated decisions.
While the hefty paycheck is reason enough to take an engineering management course, the benefits of getting a degree go further than that.
With the right skills and qualifications and a Master’s degree in Engineering Management as well, you can solve collective problems such as the challenges of hybrid cloud computing.
As a matter of fact, engineers have played a critical part during the current pandemic. According to the National Academy of Science Engineering Medicine, engineers were the catalyst in enhancing COVID-19 diagnostic exams.
When you feel as if you are working for the greater good, you will take pride in your profession knowing that your job is associated with a genuine social cause.
4. Allows You to Become a Better Business Person
When you get to the bottom of it, engineering management is all about business.
You need to not only take care of engineering and technical personnel but also communicate with people that create and revise budgeting plans to ensure that projects do not go over budget.
With engineering management, you can translate the language of your engineering discipline into the world of business and industry.
As a result, you can establish a better cohesion with individuals making commercial and financial decisions about the future of their projects.
Using the right skills, you can turn engineering ideas into financially viable projects that build shareholder values for the company you work for.
Engineering management also helps you learn how to design for profitability and commercialization.
This, in turn, results in the successful dissemination of engineering knowledge and putting it into the hands of people who will use it.
How to get started in engineering management?
Now that you have a definite understanding of the career paths for engineering management graduates, you might be wondering how to get started.
This can be especially challenging if you work a full-time job, have a family to take care of and cannot take time off work.
Plus, the costs of going back to university to get a Master’s degree in Engineering Management can be expensive. This is true, especially, if you are still trying to pay off your remaining student loans.
With online learning, you can save a considerable amount of money. At many universities such as Kettering University Online, the cost of tuition for an online program is often slightly cheaper than the cost of the on-campus version of the same program.
Even in the circumstances where this is not the case, getting your Master’s degree in Engineering Management online can save you financial strain in other ways.
You will no longer have to pay for a meal plan or housing on campus, and you won’t have the added cost of gas for driving back and forth from the campus.
Most of your learning materials are also offered in a digital format, which means that you will no longer have to spend money for books.
Whatever way you look at it, taking an engineering management course is extremely affordable.
On top of that, it allows for flexible learning. When you sign up for an online engineering management course, you get to fit your education around your life and not the other way around.
With a traditional on-campus engineering management program, classes are held at a scheduled time, but when you take it online, you can attend classes whenever it is most convenient for you.
If you like to study in silence, you can take your engineering management classes once everyone has gone to bed. If you are a morning person, you can wake up early and go to class before heading to work.
Are you buried with work on Thursday and cannot attend classes? You can go on the weekends instead.
When you can choose a time to learn, you increase the likelihood of taking the knowledge right in and applying it in real-life scenarios.
Sounds excellent, but are online engineering management degrees legit? Yes, they are. In fact, 83% of US employers believe that online degree programs have similar quality to campus-based experiences.
How do you get engineering management degree?
Depending on your chosen institution, admission requirements will differ, but here are some of the things you need to prepare to enroll in a prestigious online engineering university such as Kettering University Online:
Official transcripts of records from all academic institutions attended
Undergraduate degree of ABET-accredited engineering programs
Resume
Letters of recommendation
Master of engineering management courses online usually consists of 40 credits and includes at least 10 courses.
Depending on the academic institution you choose the average duration to complete a master’s degree program in Engineering Management is two years.
What does the curriculum look like?
The quality and reputation of an online Master’s in Engineering Management program will depend on its course curriculum.
While it will differ from one university to another, the course curriculum will usually combine core business principles with graduate-level engineering education.
In the degree program, students will learn the basics of management, behavioral science and quantitative analysis. They will also get to pick advanced engineering electives in their area of specialization.
For a cutting-edge university such as Kettering University Online, you will also have a chance to select a three-course graduate certificate in operations management, supply chain management, global leadership or healthcare management.
Among the courses you will most likely take while working towards your
Courses in Engineering Management:
1. Enterprise information system models
In this course, you will learn about the different roles of information systems in organizational relationships. The primary focus of the course is to understand how organizations are implementing processes globally using powerful software tools.
You will learn how tools such as product lifecycle management, customer relationship management, supply chain management and enterprise resource planning help organizations transform and achieve strategic objectives.
2. Ethics and practice of engineering
The importance of ethics in engineering is too hard to ignore. As an engineering manager, you must ensure that your team members are safe when performing work.
This means you need to see to it that your engineers and other contractors are working with standard and approved materials and adhere to engineering procedures.
This course will tackle the code of ethics for engineers and case studies on conflict of interest.
You will encounter comprehensive discussions in engineering management responsibilities and environmental considerations during the course.
3. People and Organizational Management
This course aims to prepare you for managing positions in manufacturing and engineering industries.
You will tackle important concepts and problems concerning the leadership and management of engineers.
Topics discussed will include persuasion, ethics, HR issues, lean thinking, business leadership, communication and change management.
4. Marketing Management
In this course, you can learn how marketing plays a vital role in connecting engineering firms with one another.
It will cover basic management topics and the best practices in managing supply chains, market relationships and strategy development.
Case studies and real-world samples will be used throughout the course to better explain complex issues and concepts.
5. Financial Management
Financial management is a two-part course that tackles the use of financial leverage and theoretical valuation of stocks and bonds.
In this course, you will learn how you can use financial leverage and take advantage of working capital management.
It also stresses the importance of legal and ethical leadership for engineering management students that aim to work in the financial sector.
Enroll in an engineering management degree today
Online learning has taken the engineering world by storm over the last decade. Gone are the days when the only way to earn a master’s degree in Engineering Management was by physically being on a university campus. You can start working towards earning your master’s degree today from the comfort of your own home.
If you’re new to freelance copywriting, you may not know the difference between copywriting and content writing.
While both require creativity and strategy, they’re different formats of writing with different purposes and goals.
A successful business needs both to thrive.
But which one should you pursue a career in?
Copywriter or content writer?
I’ll explain, bit by bit, the differences and benefits of each, so that you can make an informed decision.
What Is Copywriting?
Let’s start with the basics.
Because there seems to be a bit of a gray area shrouding over the definition of copywriting.
Copywriting is a combo of psychology, business strategy, and creativity.
Pop them all in a blender over ice and, in the form of written language, you’ve got copywriting.
Essentially, anything a business uses to convert is copywriting.
But this doesn’t necessarily need to be financial conversion.
Converting website visitors into warm leads through an opt-in box: that’s still copywriting.
If the aim of the piece is to convert, it’s copy.
What Is Content Writing?
Content writing is not copywriting.
Content writing is anything that is written with the aim of entertaining, educating, motivating, or inspiring.
You’ll spot content writing in blog articles, your white papers (or lead magnets), case studies, and/or your social media captions.
The Difference Between Copywriting and Content Writing
So, what’s the difference?
In a nutshell, copywriting is assembled to convert. The whole point is to grow your (or your client’s) brand.
Content writing, on the other hand, is about providing value for your reader. It doesn’t aim to sell or convert.
Content writing does, however, deserve a place in anyone’s marketing strategy.
Because, realistically, if you are gaining the trust of your readers and dominating the industry with subject knowledge and value, your products or services will be seen as more reliable.
With content writing, you’re playing the long game.
And if you nail your content marketing strategy, it can become a lead generation machine all by itself.
With copywriting, the aim to convert is far quicker. Specifically when looking at direct response copywriting.
The Difference Between a Copywriter and a Content Writer
Now you know the difference between copywriting and content writing. So, are you destined to a career in freelance copywriting? Or are you better suited to content creation?
Here’s the truth:
You can, if you want to, be both.
You can label yourself a copywriter and a content writer. There’s nothing stopping you.
But to do that, you need to be crystal clear about the differences between them.
Not to mention the various techniques, strategies, and approaches you need to take for each.
Take blog writing, for example.
That falls under content writing.
You’ll need to have an understanding of SEO, focusing on keywords, meta-data, and more.
While a copywriter – if they offer website copy – should have a basic knowledge of SEO, they don’t need the intricate subject knowledge that a content writer would need.
My advice?
If you’re just starting out, pick one: copywriting or content writing.
Because you’ll need to learn a whole lot about content writing that they don’t teach you in most copywriting courses. And why would they? They are different formats of writing, after all.
What a Copywriter Needs to Know
If you want a successful career in copywriting, here are some of the things you’ll need to know:
A solid understanding of psychology
A wider grasp of buyer behavior
The ability to follow formulas and tried-and-tested structures
How to research people, competitors, and the market of your clients
To be able to adapt your writing style to fit the brand’s voice
An understanding of how people interact with different deliverables of copywriting (ie: how do people interact with a website? An email?)
How to split test and measure results
What a Content Writer Needs to Know
If you’re considering a career in content writing, the following are just a few components you’ll need to master:
An in-depth understanding of SEO
Excellent topical research skills
The ability to proofread larger documents
A great knowledge of social media and the latest trends
Originality – there’s so much content out there. You need to appease Google’s keywords, but you need to do so in a way that’s fresh and exciting. Not easy when 4.4 million blogs are posted every day.
How to Choose Between Freelance Copywriting and Content Writing
By now, you’ve got a pretty good understanding of the differences between content and copy, plus a few requirements for a career in each.
how do you choose?
Which is a better path to walk down?
When it comes down to it, the choice is yours. And there is no right or wrong answer.
Become a freelance copywriter or a content writer and the possibilities are endless.
Dominate your niche, grow and expand. Teach new content or copywriters. Launch your very own agency. Whatever long-term goals you’re looking for, consider them in the realm of possibilities.
Also, think carefully about the deliverables you prefer to create.
If you love writing blogs, then that’s another reason to opt for content writing.
If you’re all about seeing results that reflect your hard work, and you’re obsessed with creating ad-copy, then that’s a pretty solid reason to start building your copywriting portfolio.
You need to weigh up:
What you enjoy writing
What you don’t enjoy writing
Your picture-perfect future
Your niche you intend to choose
Your skills
Your subject knowledge (or willingness to learn)
Copywriting or Content Writing: Both Are Amazing
When all’s said and done, whether you start your copywriting business or decide content writing is the best plan for you, you’re heading into a community that’s all about support.
You’re here because you fundamentally love to write. That’ll give you a solid head start, no matter which route you choose to take.
So, if you’re self-motivated, driven, and have a natural way with words, then copywriting or content writing is a great fit. Now, go get ‘em!
Over the past decade, Liz Slyman has worked as a copywriter and digital marketing executive for a multitude of companies from startups to mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists and is now teaching copywriting courses. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplihigher, a content marketing and copywriting agency, designed to connect consumers to companies in a way that results in next-level brand expansion.
