Jane Doe Business Specialist, Author & Business Specialist

Copywriting vs Content Writing

If you’re new to freelance copywriting, you may not know the difference between copywriting and content writing.

While both require creativity and strategy, they’re different formats of writing with different purposes and goals.

A successful business needs both to thrive.

But which one should you pursue a career in?

Copywriter or content writer?

I’ll explain, bit by bit, the differences and benefits of each, so that you can make an informed decision.

What Is Copywriting?

Let’s start with the basics.

Because there seems to be a bit of a gray area shrouding over the definition of copywriting.

Copywriting is a combo of psychology, business strategy, and creativity.

Pop them all in a blender over ice and, in the form of written language, you’ve got copywriting.

Essentially, anything a business uses to convert is copywriting.

But this doesn’t necessarily need to be financial conversion.

Converting website visitors into warm leads through an opt-in box: that’s still copywriting.

If the aim of the piece is to convert, it’s copy.

What Is Content Writing?

Content writing is not copywriting.

Content writing is anything that is written with the aim of entertaining, educating, motivating, or inspiring.

You’ll spot content writing in blog articles, your white papers (or lead magnets), case studies, and/or your social media captions.

The Difference Between Copywriting and Content Writing

So, what’s the difference?

In a nutshell, copywriting is assembled to convert. The whole point is to grow your (or your client’s) brand.

Content writing, on the other hand, is about providing value for your reader. It doesn’t aim to sell or convert.

Content writing does, however, deserve a place in anyone’s marketing strategy.

Because, realistically, if you are gaining the trust of your readers and dominating the industry with subject knowledge and value, your products or services will be seen as more reliable.

With content writing, you’re playing the long game.

And if you nail your content marketing strategy, it can become a lead generation machine all by itself.

With copywriting, the aim to convert is far quicker. Specifically when looking at direct response copywriting.

The Difference Between a Copywriter and a Content Writer

Now you know the difference between copywriting and content writing. So, are you destined to a career in freelance copywriting? Or are you better suited to content creation?

Here’s the truth:

You can, if you want to, be both.
You can label yourself a copywriter and a content writer. There’s nothing stopping you.
But to do that, you need to be crystal clear about the differences between them.
Not to mention the various techniques, strategies, and approaches you need to take for each.
Take blog writing, for example.
That falls under content writing.
You’ll need to have an understanding of SEO, focusing on keywords, meta-data, and more.
While a copywriter – if they offer website copy – should have a basic knowledge of SEO, they don’t need the intricate subject knowledge that a content writer would need.

My advice?

If you’re just starting out, pick one: copywriting or content writing.

Because you’ll need to learn a whole lot about content writing that they don’t teach you in most copywriting courses. And why would they? They are different formats of writing, after all.

What a Copywriter Needs to Know

If you want a successful career in copywriting, here are some of the things you’ll need to know:

A solid understanding of psychology
A wider grasp of buyer behavior
The ability to follow formulas and tried-and-tested structures
How to research people, competitors, and the market of your clients
To be able to adapt your writing style to fit the brand’s voice
An understanding of how people interact with different deliverables of copywriting (ie: how do people interact with a website? An email?)
How to split test and measure results

What a Content Writer Needs to Know

If you’re considering a career in content writing, the following are just a few components you’ll need to master:

An in-depth understanding of SEO
Excellent topical research skills
The ability to proofread larger documents
A great knowledge of social media and the latest trends
Originality – there’s so much content out there. You need to appease Google’s keywords, but you need to do so in a way that’s fresh and exciting. Not easy when 4.4 million blogs are posted every day.

How to Choose Between Freelance Copywriting and Content Writing

By now, you’ve got a pretty good understanding of the differences between content and copy, plus a few requirements for a career in each.

how do you choose?
Which is a better path to walk down?
When it comes down to it, the choice is yours. And there is no right or wrong answer.

Become a freelance copywriter or a content writer and the possibilities are endless.

Dominate your niche, grow and expand. Teach new content or copywriters. Launch your very own agency. Whatever long-term goals you’re looking for, consider them in the realm of possibilities.

Also, think carefully about the deliverables you prefer to create.

If you love writing blogs, then that’s another reason to opt for content writing.

If you’re all about seeing results that reflect your hard work, and you’re obsessed with creating ad-copy, then that’s a pretty solid reason to start building your copywriting portfolio.

You need to weigh up:

What you enjoy writing
What you don’t enjoy writing
Your picture-perfect future
Your niche you intend to choose
Your skills
Your subject knowledge (or willingness to learn)

Copywriting or Content Writing: Both Are Amazing

When all’s said and done, whether you start your copywriting business or decide content writing is the best plan for you, you’re heading into a community that’s all about support.

You’re here because you fundamentally love to write. That’ll give you a solid head start, no matter which route you choose to take.

So, if you’re self-motivated, driven, and have a natural way with words, then copywriting or content writing is a great fit. Now, go get ‘em!

Liz Slyman

Over the past decade, Liz Slyman has worked as a copywriter and digital marketing executive for a multitude of companies from startups to mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists and is now teaching copywriting courses. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplihigher, a content marketing and copywriting agency, designed to connect consumers to companies in a way that results in next-level brand expansion.

What are the 3 growth strategies? What are the 3 main strategies in business? What are the 4 points for growth strategy? What is the best strategies for business growth? What are the key growth strategies? What are the 4 types of business strategies? What are the three 3 strategies for competitive advantage?

3 Key Take Away for the perfect business growth strategy

Growth is essential for any business, especially those that are ready to scale up. Regardless of whether your goal is to sell more products or expand your market, you have to ensure it provides sustainable business growth in the long run. To do so, you’ll need a business growth strategy that’s perfect for you.

Is there a “perfect” business growth strategy?

No, there isn’t a strategic growth planning that’s perfect for everyone. It’s important to remember that every business is different. Even those in the same industry will have varying customers, products, and goals, so one strategy won’t always work.

However, finding the perfect one for you isn’t impossible to achieve.

The best way for you to grow your business is to create a growth strategy that’s specifically suited to your company’s unique characteristics. It may take a little while to put together, but it’s better to put in the effort early on.

3 key things to remember in creating your business growth strategy

Preparing a business for growth can be overwhelming, since it’s a big change that’ll require a lot of time and resources. However, you shouldn’t let that paralyse you. Take it one step at a time.

To help you get started, here are the three things you shouldn’t forget and helpful tools you can use along the way.

Reassess the internal and external factors affecting your business.

When you fully understand your business’s place in your market, you see the bigger picture such as the different ways you can move your business forward or the various obstacles your business might face.

Reassessing the internal and external factors affecting your business is an important step to take when you’re eyeing to grow further. You want to identify the business’s strengths you can focus on, as well as the weaknesses you still need to minimise. You also need to be aware of opportunities available for your business or what threats it could face.

A SWOT Analysis is a useful tool in this situation. You’ll simply list down what are the internal strengths and weaknesses of your business, and what external opportunities and threats are out there. With this list, you can figure out how to maximise your strengths and opportunities or manage weaknesses and threats easier.

Think ahead and prepare for crises that may come your way.

While you may be optimistic about growth, it’s still important to prepare for the worst. Expanding a business will bring new risks and expenses, so you have to make sure you won’t be crippled when a disaster comes your way.

Of course, no one knows what the future holds. There are several crisis situations that could happen to your business. You’ll want to have a plan ready if it does occur.

So, how do you prepare your business for the unknown? Try to do a Crisis Strategy Assessment so that you’re not overwhelmed by all the “what ifs” and scenarios.

You start a Crisis Strategy Assessment by defining first what is considered a “crisis” for you and your business. From there, you consider its impact on the world, the industry, and your revenue and operations. This in-depth reflection allows you to process a potential crisis with a clear mind and make smarter decisions.

Craft a structured and actionable plan for your business growth strategy.

Like how you began a business, growing it will require a detailed plan. Your vision or idea has to be broken into objectives and steps before putting it into action.

Since you’re taking on a new direction with growing your business, it should be clear to all your stakeholders why, what, and how. After all, you won’t be the only one growing the business. You have partners, investors, and employees who need to be aligned with the business’s goal.

MOST Analysis is the recommended business tool to use for creating a strategic direction. With MOST Analysis, you specifically define your mission and objectives first so that you are grounded with focused targets. You’ll then complement these with the right strategies and tactics for effective execution.

Maximising the benefit of business tools available

Each of the tools mentioned above will greatly help in finding your perfect business growth strategy. There are many more business tools you can use, but these three will help get the ball moving.

However, you should remember to use them wisely. Get your team involved in the planning, especially those that have hands-on knowledge of certain aspects of the business. You can also consider outsourcing to experts who have been supporting businesses successfully.

Boardroom Advisors has Part-time Strategy Directors you can work with. They provide seasoned professionals that can give you an objective perspective and the right advice to grow your company. They also have several resources and tools to support you in your journey to grow as a business owner.

Important Aspects of Running an Online Business

An online business is anything that occurs over the Internet. This could be anything from buying and selling goods to specific companies. However, in this article, we will discuss the important aspects of running an online business. Then, we’ll talk about how to make the most of your promotional activities, manage your social media accounts, and manage your operational costs. Having a clear definition of your target audience is essential for success, and this is the first step in creating a sustainable online business.

Defining your audience

The first step in defining your target audience is to understand who you are not targeting. This is particularly helpful when advertising through search engines. If you are attempting to market exclusively to women, for example, you are excluding half of the population. The same logic applies to marketing to seniors. If your target audience consists solely of business professionals, you are excluding half of the population. Likewise, if your product is geared towards students, you are excluding half of the population.

The second step in defining your audience for online business is to determine who is already interested in your product or service, which can be done through customer research, social media interactions, or even guest posts on other people’s blogs and websites. For example, if you sell financial software, you may find that many of your potential customers are searching for “paycheck stub” templates online. You can use this information to determine which groups have the greatest potential to buy your products or services. In addition to defining your target audience, you should also research your competition to better understand what they’re already doing online.

Managing your social media accounts

5 Steps to Managing Multiple Social Media Accounts

Document your social media strategy
Utilize social media management software
Develop an editorial calendar
Monitor social media activity and engage with your audience
Analyze your social media strategy

Managing your social media accounts for online business is important for keeping your audience engaged. Larger companies typically sell different products and services. The buying cycle for these consumers is different. Managing separate social media accounts can streamline the buying process and cater to the varying needs of separate audiences. Here are five steps to follow when managing your social media accounts. You may want to use all three to your advantage. First, analyze your engagement metrics. This will help you determine which areas of your social media strategy need to be tweaked.

Next, determine what type of content you want to share on each platform. It’s better to share content that engages the audience than to post content that will not be viewed by many. Create a social media calendar for your business that reflects the brand identity. A schedule allows you to keep track of what content to publish and when. Managing your social media accounts for online business is easier than you think!

Managing your operational costs

The key to increasing your profit margins is to lower your operational costs. While overhead costs are necessary for a business to survive, you can lower your overall costs by reducing them. A simple way to do this is to cut back on unnecessary business expenses. One way to reduce costs is to review and renegotiate your current supplier agreements. You may be able to negotiate for better terms and an early payment discount. Never let a cost negotiation go to waste. Technology-based services tend to have a lower cost than other businesses.

Operating costs are the sum of all expenses that go into running a business. These expenses should be low relative to your revenue. Typically, operational costs include office leases, electricity, and employee payroll. Managing these expenses allows you to cut down on waste and increase your profits. QuickBooks accounting software can help you identify unnecessary costs and pinpoint areas where you can cut back. Saving money is always good for the bottom line, because every dollar you save can be reinvested back into your business.

Want to Study Multimedia? Here Are Some Exciting Ideas for Your Career

Multimedia is a varied and fascinating subject. It is particularly attractive to creative people who want to channel their unique skills into productive and lucrative ventures. Perhaps you are already studying Multimedia, or maybe you have only just started to consider it as an option. Either way, it is important to have an idea as to what you want to use your qualification for once you have obtained it. Many people study Multimedia while working so they can fund their studies and use what they have learned in the program to enhance their ongoing career prospects. Here you will find information about what Multimedia is, what it’s like to study Multimedia, and which job opportunities are out there.

What is Multimedia?

Multimedia is self-explanatory in that it involves a wide variety of media, such as digital communication, print, video, audio, and many others. Unlike programs that focus on these areas specifically, Multimedia allows students to explore their interests and follow their passions in a way that guides them towards a lasting and successful career. If you study for an M.A. in Multimedia, then you are setting yourself up for many different job opportunities further down the line. Multimedia programs take into account the fact that current technology is ever evolving and that students must learn not only how to use current software but also develop a mindset that allows them to continually learn as this software change over time.

What is it Like to Study Multimedia?

There are different ways for students to participate in a Multimedia program depending on their choice of school and the programs on offer there. For example, some schools can offer students online programs that make it easier for them to study while working. If you want to continue to earn a living while doing your studies, there are options available to you. It’s just about finding the right school for your needs.

What Do You Learn by Studying Multimedia?

One of the most useful parts of studying Multimedia is the opportunity to focus on learning the various software and technologies that are most relevant to the industries you plan to enter. For example, a Multimedia program will teach you how to use software such as Adobe Premier, Photoshop, and InDesign. These are incredibly helpful tools to have when looking for work that capitalizes on your Multimedia knowledge. You may also learn about how to create websites, produce content for different online platforms, and target your content toward relevant audiences. It is a hugely diverse and practical program thats main intention is to help its students go on to achieve highly in their chosen careers. The nature of working with Multimedia is to do with flexibility and curiosity, since the technological and economic landscape is always shifting and changing. With a qualification in Multimedia, you learn to adapt to changing forces and make the most out of the unexpected.

Which Jobs Are Best for a Multimedia Graduate?

As already mentioned, Multimedia is an incredibly varied and practical subject since it focuses on providing students with a diverse skillset and the ability to learn for themselves. This means that there are also a wide variety of potential careers out there for graduates of Multimedia. Here are just a few examples of some of the career paths that Multimedia students can pursue.

Communication

Since the many forms of media that a Multimedia student learns to use are primarily intended to communicate ideas and provide clarity, a career in communications is a natural step. Being able to accurately convey concepts and solve problems by communicating clearly and effectively is a huge part of what a good Multimedia graduate can offer the professional world. Communication is such an essential part of every industry and business, meaning that there are plenty of opportunities for Multimedia students who have what it takes to succeed.

Marketing

Marketing is another form of communication in that it intends to convey an idea with the purpose of encouraging an exchange. Marketing can come in many different shapes and sizes, from social media campaigns to billboards to television adverts. A Multimedia graduate will have learned the necessary skills to develop convincing and attractive marketing campaigns.

Public Relations

Public relations is another crucial component of running a successful business, which is why a Multimedia graduate in this role is so useful. The confident communication and problem-solving skills needed to successfully maintain a positive relationship with the public are taught to Multimedia students throughout their studies.

Government

Being in government is all about communicating in different ways. Multimedia skills allow a person to understand complex ideas and convey them in simple terms to people who might not necessarily have understood them beforehand. Government jobs are all about figuring out which ideas are best for everyone, which is another skill many Multimedia students will pick up during their studies.

Business

If you are keen on starting your very own business, having a Multimedia background can give you an edge over the competition. You will be able to research your market, create a compelling brand, and adapt to unexpected market fluctuations with ease. Your knowledge of different types of software makes it easier for you to develop ideas without having to outsource and waste hard-earned money since you can rely upon your own expertise.

Journalism

A Multimedia student learns to be convincing and this makes them ideal for a career in journalism. This might mean submitting articles to newspapers or writing for online columns. You might also find work helping to format and design the layout of different publications with your knowledge of the necessary software.

Is Multimedia Right for You?

It can be difficult to decide whether or not a subject is right for you, especially if it is as full of varied opportunities as Multimedia. If you are a creative, curious person with the ability to learn new skills and adapt to change, Multimedia might be perfect for you.

How Do Recycling Companies Sort Your Trash and What Do They Do with It?

The U.S. currently generates a total of 292.4 million tons of municipal solid waste (MSW) every day. Of that, just 69 million tons were recycled and 25 million tons were composted, according to the Environmental Protection Agency, resulting in a recycling and composting rate of approximately 32.1 percent. Corporations and warehouses have a responsibility to limit the amount of waste they put into landfills that release methane and carbon dioxide into the atmosphere. Even if your facility recycles, it’s hard to know how much of these materials actually end up being recycled.

Many items meant for recycling wind up in the landfill for all sorts of reasons. Some facilities can’t process certain types of materials so they will usually just incinerate or throw them away instead. Food particles and other types of waste can also contaminate your recyclables, which can prevent large batches of items from being recycled.

Learn more about the recycling process to make sure your materials don’t wind up in the trash by mistake.

How the Recycling Industry Has Changed

The U.S. recycling industry was upended in 2018 when China implemented its “National Sword” policy, effectively banning the imports of many recycled materials. China once processed half of the world’s MSW, using these materials as fodder for the country’s emerging manufacturing industry. But many of these materials weren’t recycled, as the U.S. and other countries were led to believe, due to contamination. China ended up having to dispose of these materials, polluting its oceans and natural resources.

Now that the China ban is in effect, the U.S. has had to find other ways to get rid of its plastic waste. The United States started shipping waste to other countries looking for raw industrial materials, including Malaysia, Vietnam and Thailand, but these nations don’t have the resources to properly recycle these items.

The recent ban isn’t all bad news. It has spurred innovation in the domestic recycling industry, but the U.S. is still lacking much of the infrastructure needed to properly recycle these materials. Companies, residents and municipalities once made money off their recycling by selling it to other companies, but it is now usually more expensive to recycle materials than it is to just throw them away.

What Happens to Your Recycling?

When your company recycles plastic, paper and glass, it is picked up by a local recycling company. The company will haul away your items in a large truck. It then drops off these items at a local material processing facility. Before the truck unloads these materials, the company will weigh the contents to see how much they are collecting. This will typically affect the company’s bottom line, especially if they are selling the waste to another company.

Workers will usually inspect the load to make sure it is clean enough to be processed. Assuming it isn’t filled with trash or food waste, the heap gets loaded onto a conveyor belt for automatic sorting. The materials are usually mixed together in the same machine to save time. Automated sorting systems will then divide the materials into three categories: plastic, paper and glass. Paper items usually slide over openings or holes where other materials would fall through. Glass is the heaviest, so it usually falls into a bin and breaks before moving onto the processing stage. Metal items may be collected using a magnet.

The materials are also rinsed to rid them of any contaminants. Workers will also do a final pass and remove any items unfit for recycling. Items are finally sorted according to size. Most items get broken down into small pieces. The materials are then packaged and grouped for delivery.

Recycling companies treat recycling as a commodity. They will sell the waste to manufacturers that use these items as raw materials. Market prices vary based on economic conditions and demand for recycled materials. If the company can’t find a seller, it may have to pay to dispose of the materials. When demand for recycled materials is low, many recycling companies and municipalities scale back their recycling programs or raise their standards in terms of what items they will accept.

Source: Vitpho/Shutterfly.com

How to Improve the Recycling Process

You can increase the chances of your recycling being accepted by making sure these items are clean before placing them in a bin. Keep trash, dirt and food waste away from the recycling container. Consider storing your recycling in a metal bin with a lid to prevent pedestrians from using your recycling bin as a trash can. Always separate your materials according to the recycling company’s specifications. Don’t assume the company will sort it for you. They may throw the entire load in the trash unless it meets their requirements.

The best way to limit your company’s municipal solid waste is to reduce the number of items you put in the trash or recycling bin in the first place. Utilize reusable storage and shipping containers that will last for years on end before eventually being recycled. For example, you can ship consumer goods and raw industrial materials in drum barrels instead of cardboard boxes or disposable plastic bags. Use these items to reduce your dependence on the local recycling system and save your business money by reusing shipping containers. Some companies may not be able to recycle your waste if there isn’t a market for recyclable materials.

How To Upgrade Your Business’s Store Front?

As an entrepreneur, it is important to make your business as attractive as possible so that you have a positive impact on your customers. The first impression of your customer is deciding whether to enter your store and shop. Get out of your way by a beautiful addition that grows crowds and takes precedence over others. The following tips for in-store promotion will drive your customers out the door and promote your business:

1. Add interesting signage

Attractive signage is a huge attraction and can attract many customers to your store. Signage is a creative way to showcase your business and get people to come and view it. Promoting your digital brand is one way to make your store more attractive to attract people. Some ways you can improve your brand include:

Incorporate can put a QR code in front of the store so that people can research and learn more about your business.
You can use insight to attract the attention of the viewers and make your store front look as attractive as possible.
You can use led lights to make a better appearance of signage so that it can be visible from a distance as well.

When you promote in front of your business, you improve your relationships with your customers, which leads to loyalty and helps generate more revenue.

2. Place a fence around the store

You will need great information regarding adding a fence across the store. It should improve customer safety while in the store and make the store look more attractive and attractive. Aluminum windows are the best wall that can make a beautiful shop without exaggeration. They have aluminum walls in different colors and meet customer specifications all the time.

3. Invest in good lighting

As with any retail store, you should use three types of lights to ensure that your customers clearly see what they want to buy. These three types of lighting include:

Accent
Task
Ambient

Sound lighting helps to bring more focus to the product you want to sell, while climate lighting helps to increase visibility. On the other hand, service lights help your customers find exactly what they need in a short period of time. The more you add lights in the store, the more it will look appealing and crazy. You can also find some interesting options at Tradekey.com.

4. Upgrade your flooring

By promoting your land, you can help direct your traffic and improve the layout of your store as a whole. Flooring completely depends on the land and property on which your store is built. Porcelain is used for many marketing campaigns because of its popularity. In addition, you can emphasize that part of the land by mixing different types of land, which helps guide customers to the specific areas they want to enter. Make your work professional; you can finish the acrylic, which helps to withstand all the passers-by.

5. Change the window display

Shops with high traffic have important window displays. Your window display should be simple because not everyone has an active image. However, make it attractive and appealing to new customers to attract potential customers. Changing the show regularly helps people better understand the type of service you offer and what your store is doing. However, all necessary changes to windows should not appear in the brand image.

Display in front of your store is all about motivating and engaging your customers.

Your first thought about a person or thing that lasts your whole life. Store design is the first thing customers see when they want to connect with our store. When looking for ways to increase traffic, do not forget to increase revenue and promote your brand image, as they help create a memory with your customers.

Business owners have ample opportunity to build homes for clients to help build public proof. When others see customers sitting in front of your store, it builds interest and attracts them.

Tips for Finding Skilled Independent Theater Performers

To perform in a musical theater production, you need to have a variety of skills. In the beginning of their careers, many actors, dancers, and singers have a lot of natural talent or expertise and minimal formal training needs. Despite this, musical theater is still a young genre, and many actors have spent years honing their craft there. A successful production depends on finding actors for hire. An agency will put you in touch with local actors who just might earn you a Lifetime Achievement Award, whether you require talent for your horror movie, a professional comedian for your comedy show, or a smooth-talking dreamboat for your commercial.

When hiring an actor, there are a few things to keep in mind. Find a performer who can demonstrate his skills well first. Ask performers to read lines from your play during a casting call. Employing an actor with production experience is a good idea. Are you creating a television action-adventure series? Hire an actor who has experience performing in such a production. Request to see the actor’s resume after that, then get in touch with some of his references. Create a contract with all payment information and the actor’s unique requirements at the end. Read on for advice on locating skilled independent theater artists.

Develop Strategy

Why shouldn’t data also influence recruiting decisions? Data drives business decisions. Find out how many applicants make it beyond the resume screening process first. How many of those applicants make it through phone interviews? Personal meetings? Once you have a complete picture of your hiring funnel, keep paring down the figures to uncover possibilities to improve the job description, hiring channels, and interview procedure. This will help you locate better candidates more quickly.

Hiring Funnel

Your interview process should eliminate individuals who lack the necessary instincts for the position, whether it is through a phone screen, the initial interview, or a marketing test. Create a funnel to swiftly weed out candidates who are the wrong fit while advancing the good ones into interviews with senior leadership and possible teammates. You can make wise recruiting decisions more quickly if you put prospects in front of people who can ask probing questions. Nothing is a guaranteed formula. Sometimes the need to fill a position outweighs the desire to hire the best person, which results in hiring mediocre employees. When this occurs, unqualified candidates become unqualified workers, costing the business more money than if the position had been vacant for a week or two longer. Stop this cycle by establishing a scalable hiring procedure and providing managers with the tools they need to adhere to it consistently.

Promote

Young marketers desire a speedy ascent. To reward ambition and keep your finest talent, establish an aggressive promotion culture that emphasizes both title and money. Not only will you keep the finest employees, but other employees will notice the speedy promotions and know that they too have the same prospects.

Be Transparent

Make all information available to candidates, including funding, team composition, and salary. The better talks you can have during the hiring process depend on how transparent you are. More job seekers are discussing pay in public thanks to the growth of Glassdoor and similar services. Companies suffer as a result of their refusal to take part in that dialogue. Be open and honest from the beginning so applicants know what to anticipate in order to avoid similar issues. Don’t miss out on qualified applicants because your hiring procedure is inconsistent with the brand of your company.

Linoleum Flooring Rolls are Best for Home

Linoleum flooring made for commercial uses is made of very resilient material. It is made so that, even if a large number of people pass through it, the flooring won’t be damaged. Also, linoleum flooring rolls require low maintenance. Linoleum flooring rolls are used almost everywhere, and you can use them in offices, hospitals, and even homes.

Moreover, the size of these rolls is nearly 6 to 7 in the foot in width and 10 feet in length. Furthermore, the Linoleum rolls are usually manufactured up to 50 feet, but some can be long enough, like 120 feet; despite their vast size, they can be cut into smaller pieces. Linoleum flooring rolls are waterproof and made of linseed oil, wood dust, and pine resin. Also, Linoleum floors last longer than vinyl, they might get scratched, but their quality remains intact for a more extended period.

Linoleum flooring types:

There are three types of linoleum flooring rolls available on the market. They are great and can be used in kitchens, bathrooms, or even at entryways. However, the installation methods might be different. These are used not only in homes but also in the business area or offices. Here, we will teach how to install other Linoleum flooring rolls carefully.

Sheet flooring:

This type of flooring is cut down from vast rolls of material, the size 6 feet to 12 feet. Furthermore, you have to measure the area of the room, and then cut the linoleum flooring rolls into the pieces that fit the room properly. Afterward, a heavy roller tool applies pressure on the flooring.

Plank Flooring:

Plank flooring is more elegant and decent looking than all linoleum flooring rolls. These are also newly introduced to the family linoleum flooring. These are 60 long in size and are by of sold slender pieces. Also, this flooring doesn’t require additional adhesive force to install.

Things to consider before installing linoleum flooring:

The first thing you should do is measure the area of the room, and you measure it through the inch tape. Keep this in mind while buying linoleum; remember to buy 10% extra linoleum more than the size of the room.

This is basic, but it’s also essential. Always remove all the furniture, baseboards, and appliances in the room before installing Linoleum. They might hinder the linoleum’s installation, so it’s better to get rid of them.

While cutting the linoleum, make sure you have a sharp knife. Only a sharp knife will be enough to cut down the Linoleum flooring into smaller pieces, and just in case, have a jigsaw too.

After installing the Linoleum flooring, you should remember not to walk through it. If you continue to walk through the linoleum flooring, it will ruin its adhesiveness. At least give it a day for adhesive forces to perform their work.

If your room or any home is uneven, it’s better to call a professional for the work. Only professionals can handle it, or you might ruin the flooring if you will do it by yourself.

Designing an A+ Employee Travel Policy: What to Know

A good employee travel policy is essential for business travel. Business travel can be great for business so long as everything goes smoothly. A bad business trip can ruin an important deal.

Establishing a good travel policy is the only way to ensure that business trips go well. Luckily, designing a stellar employee travel policy is not as hard as you’d think. There are lots of little tricks to creating a good policy.

These are these essential elements of a good travel policy.

Travel Expenses

Travel costs money.

It might seem silly to spend money when you’re trying to make money.

Instead of thinking about travel as an expense, think of it as an investment. So long as things go well, you will see a return.

Spending more money than necessary isn’t always the way to go. Don’t give your employees permission to buy and do whatever they want in Employee Travel Policy.

Understanding travel expenses will help you design a good policy.

There’s a lot of legal jargon behind business travel. Your legal and financial team should look over everything before setting things in stone.

Here is a good overview of how business travel expenses work.

The things you need to understand our meal allowances, extra expenses, and gas mileage. You also need to think about whether or not your employees are eligible for overtime while traveling.

This information might seem overwhelming at first.

It can take a few trips gone wrong to come up with the perfect policy.

Planning Ahead

Planning is key to good travel. If employees are traveling for conferences or regular trips, planning is easy. Annual conferences usually have their locations and information prepared way in advance. You shouldn’t have any surprise expenses for these. Sometimes an employee might need to travel at the last minute. Or maybe an opportunity comes up while an employee is traveling that would be a shame to miss out on.

Leave extra room in your budget for unexpected expenses and changes. Make a backup plan for when things go wrong. Try to be prepared for every possible situation. You’ll never know when something will come up. Employee Travel Policy It’s better to be over-prepared than under-prepared.

Individualization

Everyone travels differently. Some travelers prefer to spend more on meals and less on a hotel room. Others might like a stay in a fancy hotel and cheap meals. Give your employees choices when making decisions. One option is to give Employee Travel Policy along to them with an overall budget and let them decide how to allocate it. Having a set hotel or housing cost isn’t a good option.

If an employee is traveling to New York, they will pay more for a hotel room than an employee going to a small town. Involve your staff in the decision-making process. Ask employees what is most important to them. You might not always be able to give them what they want. They will remember that you asked and that you care.

Clear Communication

Make sure employees understand the Employee Travel Policy. Miscommunications can lead to unwanted expenses. If an employee thinks they can spend whatever they want, they will. Here are some tips on how to communicate with your employees. Ask them if they have any questions or concerns. Double-check that they understand the fine print and that there aren’t any gray areas. Don’t be too harsh on an employee if they make a mistake, especially new staff. If an employee messes up while traveling, make sure they understand why. Reimburse employees as quickly as possible. People don’t like waiting to get their money back.

Flexibility

Things go wrong during travel. A flight or even an entire conference could get canceled at the last minute. When this happens, employees will need to make unexpected expenses. Even if they go over budget, they should be reimbursed for emergency situations. Having a flexible travel policy leaves room for mistakes to be made. If things go wrong, stay on the bright side. Think of it as a learning experience or a way to improve your policy. Your employees will be grateful for your understanding

Conclusion

If you haven’t re-evaluated your Employee Travel Policy recently, now is the time. Every business that involves travel needs a great travel policy. If you don’t already have one, you’re behind.

Four Key Differences between Personal Loan and Mortgage

Whether it is touring Europe or buying your dream home, a good way to achieve goals in a timely manner is by taking a loan. These days, loans are offered online and have simple eligibility criteria and are even customised for your needs. You can take a home loan or a mortgage to buy a home or take a loan against your commercial or residential property to fund your business needs. Conversely, you can take an online personal loan to fulfil goals like financing a wedding, paying for your child’s education, meeting healthcare costs, or going on a holiday. With a personal loan, fast approval is a major benefit you can enjoy; while, with a mortgage, you can avail a substantial sum, based on the value of the pledged property.

Take a look at how a personal loan and mortgage differs and choose one on the basis of what suits your needs the best.

Pledging Security

A personal loan is an unsecured form of borrowing credit. This means that you can borrow money without pledging any collateral and the amount you are offered is based on the lender’s assessment of your credit history, income, and other factors.

If you’re wondering how a mortgage loan is different from other types of loans, the answer is simple. A mortgage is a secured form of borrowing, which requires you to pledge your home or property in order to be eligible. This security provides an assurance to lenders, who can seize your property if you cannot repay the loan.

Benefits offered

Since personal loans are unsecured, there is no property to verify and the application process is easier, simpler, and faster. You can apply online in minutes and certain lenders disburse the money in your bank account as fast as within 24 hours. For example, when you avail for an online personal loan. you can meet urgent needs for finances with ease, as you get instant approval in just 5 minutes and money in your account in 24 hours. Secondly, you can use the loan for any purpose, without any restriction.

Mortgage loans can offer you more funds, usually up to Rs.3.5 crore in contrast to personal loans whose value goes to around Rs.25 lakh. Of course, the actual loan amount depends on the value of the property you pledge. Since the lender needs to verify the property and assess it, the loan takes some time to be disbursed. However, certain lenders have loan application processes in place to do so faster, in as less as 4 days. Mortgage loans also offer you a longer repayment window, extending up to 20 years or more, while personal loans usually come with a tenor of up to 5 years. You can use the money you receive from mortgaging your property for buying another property or for any other purpose you desire.

Interest Rates and Other Extra Charges

The interest rates on pre-approved personal loans are usually higher in comparison to mortgage loans as they are unsecured. However, you can enjoy the lowest interest rate personal loan. if you have a CIBIL score of 750 or upwards, meet all the lender’s loan eligibility criteria, and have a low debt-to-income ratio. Another aspect to remember apart from the interest rates on personal loans is the other fees and charges applicable on an online personal loan. Finding a personal loan lender who offers you low fees and no hidden charges will allow you to have a more affordable experience.

Mortgage loans have a nominal interest rate, but this also depends on your income, CIBIL score history, the value of the property you are pledging and the loan to value ratio. These loans also have fees such as foreclosure charges, part-prepayment fees, and processing charges that add to your cost of borrowing, so ensure you take them into consideration. Another aspect you may be considering is whether mortgaging is better than availing another loan.

Loan Eligibility Criteria

Both these types of loans require you to qualify as per the lender’s eligibility criteria. As a personal loan is unsecured, lenders consider your CIBIL score while gauging your personal loan eligibility. Your CIBIL score gives lenders detailed insights into your cibil score history and helps them judge your creditworthiness. Other pre-approved personal loan eligibility criteria require you to be an Indian resident, between 23 and 57 years, and meet the minimum income criteria.

In the case of mortgage loans, to be eligible you need to be aged between 25 and 70 years and own property in an Indian city. You also need to provide documents of properties that you will put up as collateral and have a steady income.

If you already have a mortgage, you can consider re-mortgaging or doing a balance transfer, by choosing a lender offering you lower interest rates to reduce your EMIs. By mortgaging, you may also get the option of getting a top-up loan, which is also secured by the same property, at a nominal cost by your new lender, which you can use to address additional needs.

However, keep in mind that you also need to pay a balance transfer fee. So, consider re-mortgaging only during the first half of your repayment tenor, as you will be able to save a significant sum during this time. Also remember that taking a top-up loan means that you need to have the income to pay additional EMIs.

After comparing, it is clear that both these loans function differently, but can have overlapping uses. The best thing for you to do is to pick a top-tier lender who offers you a competitive interest rate and other benefits like easy online loan application, a fast sanction, and flexibility in loan repayment. To access funds easily, check your personal loan pre-approved offer here and get instant approval on your personal loan in just 20 minutes with easy and low documentation. Also, you can get quick and 100% online disbursals and no-touch processing process.

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